Paul Arden: It's not how good you are, it's how good you want to be
It's not how good you are, it's how good you want to be
Buch
- The world's best-selling book by Paul Arden
- Phaidon, 05/2003
- Einband: Kartoniert / Broschiert, ,
- Sprache: Englisch
- ISBN-13: 9780714843377
- Bestellnummer: 6909934
- Umfang: 128 Seiten
- Sonstiges: w. umerous ill. (some col.).
- Auflage: Repr.
- Copyright-Jahr: 2005
- Gewicht: 183 g
- Maße: 179 x 121 mm
- Stärke: 18 mm
- Erscheinungstermin: 30.5.2003
Achtung: Artikel ist nicht in deutscher Sprache!
Kurzbeschreibung
"It's Not How Good You Are, It's How Good You Want to Be" is a handbook of how to succeed in the world - a pocket "bible" for the talented and timid to help make the unthinkable and the impossible possible. Advertising guru Paul Arden offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes and creativity, all endeavours that can be applied to aspects of modern life. This book provides an insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom, packed into easy-to-digest, bite-sized spreads.Klappentext
It's Not How Good You Are, It's How Good You Want to Beis a handbook of how to succeed in the world: a pocket bible for the talented and timid alike to help make the unthinkable thinkable and the impossible possible.
The world's top advertising guru, Paul Arden, offers up his wisdom on issues as diverse as problem solving, responding to a brief, communicating, playing your cards right, making mistakes, and creativity - all endeavours that can be applied to aspects of modern life.
This uplifting and humorous little book provides a unique insight into the world of advertising and is a quirky compilation of quotes, facts, pictures, wit and wisdom - all packed into easy-to-digest, bite-sized spreads. If you want to succeed in life or business, this book is a must.