Luke Dormehl: The Apple Revolution, Kartoniert / Broschiert
The Apple Revolution
- Publisher:
- Virgin Books, 08/2013
- Binding:
- Kartoniert / Broschiert, ,
- Language:
- Englisch
- ISBN-13:
- 9780753540633
- Item number:
- 3336590
- Volume:
- 546 Pages
- Copyright-Jahr:
- 2013
- Weight:
- 382 g
- Format:
- 195 x 124 mm
- Thickness:
- 34 mm
- Release date:
- 1.8.2013
- Note
-
Caution: Product is not in German language
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Blurb
On 26 May 2010 Apple Inc. passed Microsoft in valuation as the world's largest technology company. Its consumer electronic products - ranging from computers to mobile phones to portable media devices not to mention its iTunes iBook and App Store - have influenced nearly every facet of our lives and it shows no sign of slowing down. But how did Apple - a company set up in the back room of a house by two friends and one that always marketed itself as the underdog - become the marketplace leader (and the world's second largest company overall) and is it a good thing to have one company hold so much power?
In The Apple Revolution Luke Dormehl shares the inside story of how Apple Inc. came to be; from the formation of the company's philosophies and user-friendly ethos to the "iPod moment" and global domination leaving you with a deep understanding of how it was created why it has flourished and where it might be going next.
