Chip Conley: Peak: How Great Companies Get, Fester Einband
Peak: How Great Companies Get
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- Verlag:
- Wiley & Sons, 09/2007
- Einband:
- Fester Einband
- ISBN-13:
- 9780787988616
- Copyright-Jahr:
- 2007
- Gewicht:
- 480 g
- Maße:
- 234 x 160 mm
- Stärke:
- 30 mm
- Erscheinungstermin:
- 1.9.2007
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Beschreibung
After fifteen years of rising to the pinnacle of the hospitality industry, Chip Conley's company was suddenly undercapitalized and overexposed in the post-dot. com, post-9 / 11 economy. For relief and inspiration, Conley, the CEO and founder of Joie de Vivre Hospitality, turned to psychologist Abraham Maslow's iconic Hierarchy of Needs. This book explores how Conley's company "the second largest boutique hotelier in the world" overcame the storm that hit the travel industry by applying Maslow's theory to what Conley identifies as the key Relationship Truths in business with Employees, Customers and Investors. Part memoir, part theory, and part application, the book tells of Joie de Vivre's remarkable transformation while providing real world examples from other companies and showing how readers can bring about similar changes in their work and personal lives. Conley explains how to understand the motivations of employees, customers, bosses, and investors, and use that understanding to foster better relationships and build an enduring and profitable corporate culture.
Inhaltsangabe
Preface.
The Author.
To Abraham H. Maslow, whose lifetime of learning offered a precious gift to the world..
And to my Joie de Vivre crew, who "seek the peak" with me every day..
Contents.
SECTION I: MASLOW & ME.
Chapter 1: Toward A Psychology of Business.
Chapter 2: Karmic Capitalism.
Chapter 3: The Relationship Truths.
SECTION II: RELATIONSHIP TRUTH 1: THE EMPLOYEE PYRAMID.
Chapter 4: Creating Base Motivation.
Chapter 5: Creating Loyalty.
Chapter 6: Creating Inspiration.
SECTION III: RELATIONSHIP TRUTH 2: THE CUSTOMER PYRAMID.
Chapter 7: Creating Satisfaction.
Chapter 8: Creating Commitment.
Chapter 9: Creating Evangelists.
SECTION IV: RELATIONSHIP TRUTH 3: THE INVESTOR PYRAMID.
Chapter 10: Creating Trust.
Chapter 11: Creating Confidence.
Chapter 12: Creating Pride of Ownership.
SECTION V: PUTTING THE TRUTHS INTO ACTION.
Chapter 13: The Heart of the Matter.
Chapter 14: Creating A Self-Actualized Life.
Acknowledgements.
Author Bio.
References.
Index.
Rezension
"...book is packed with thoughtful, instructional stories and advice for entrepreneurs as well as Fortune 500 managers...inspiring and accessible." (Publishers Weekly, July 23, 2007)
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