Amanda Jane Doran: The Huns Have Got My Gramophone!, Gebunden

Klappentext

This collection of pictorial advertisements from the Great War reveals how advertisers were given the opportunity to create new markets for their products and how advertising reflected social change during the course of the conflict. It focuses on a wide range of products, including trench coats, motor-cycles, gramophones, cigarettes and invalid carriages, all bringing an insight into the preoccupations, aspirations and necessities of life between 1914 and 1918. Many advertisements were aimed at women, be it for guard-dogs to protect them while their husbands were away, or soap and skin cream for beauty on duty . At the same time, men s tailoring evolved to suit new conditions. Aquascutum advertised Officers Waterproof Trench Coats and one officer, writing in the "Times" in December 1914, advised others to leave their swords behind but to take their Burberry coat. "