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Nasir Salari
Advanced Marketing Analytics

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics.Advanced Marketing Analytics by Nasir Salari provides postgraduate students with a…

lieferbar ab 31.3.2026.

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Paul Hague
Market Research in Practice

Master the evolving landscape of market research with this comprehensive guide that bridges traditional methodologies with cutting-edge digital approaches.Market Research in Practice delivers an overview …

lieferbar innerhalb 1-2 Wochen

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Marily Nika, Diego Granados
The AI Product Playbook

A comprehensive guide for aspiring and current AI product managersThe AI Product Playbook: Strategies, Skills, and Frameworks for the AI-Driven Product Manager, by Dr. Marily Nika and Diego Granados, is a…

lieferbar innerhalb 1-2 Wochen

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Caleb Briggs, Rex Briggs
The AI Conundrum

A timely, practical guide to AI---its strengths, weaknesses, and real-world applications---for business professionals and policymakers.Artificial intelligence, or AI, can recognize a pattern from any set …

lieferbar ab 10.2.2026.

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Arno Ritter, Roderick Ritter
In Search of the Secret of Success

What constitutes success, what contributes to success and how do we become successful in business and management? And then how do we stay successful? In this book we are intending to give some short answe…

lieferbar innerhalb 2-3 Wochen

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Michelle Krasniak
Social Media Marketing All-In-One for Dummies

Share your message and connect with your customersJoin the digital era and take your social media activity to the next level! In this easy-to-use guide, you'll learn how to apply your marketing skills to …

lieferbar innerhalb 1-2 Wochen

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Brad Stulberg
Master of Change

National Bestseller"Change is inevitable. Will you let this reality destabilize or empower you? Brad Stulberg's immensely wise and timely book provides a powerful roadmap for a tumultuous world."…

lieferbar innerhalb 1-2 Wochen

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Digital Transformation of Supply Chains

International Series in Operations Research & Management Science - Band 372

This book provides a comprehensive exploration of how digital technologies are reshaping supply chains across industries. With a clear focus on strategic goals and practical implementation, the book offer…

lieferbar in mind. 4 Wochen

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Konstantin M. Zuev
Fundamentals of Statistical Inference

International Series in Operations Research & Management Science - Band 374

This book serves as a concise and reader-friendly, yet rigorous and thought-provoking introduction to the field of statistical inference. As opposed to classical books on mathematical statistics, where th…

lieferbar in mind. 4 Wochen

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Kent Le
Luxury Marketing

A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context.Luxury Marketing gives postgraduate students in marketing, business, and fashion management practica…

lieferbar ab 24.2.2026.

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Victoria A Greenfield, Tobias Sytsma, Amanda Kerrigan
Forced Labor in Global Supply Chains

This report discusses methods of evaluating the U.S. Department of Homeland Security's impact on forced labor globally, presents findings on the department's efforts, and provides recommendations for stre…

lieferbar innerhalb 2-3 Wochen

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Positive Leadership

This book explores the transformative concept of positive leadership, a key to fostering happy and productive workplaces. By delving into the complexities of positive leadership, this volume provides a co…

lieferbar ab 11.3.2026.

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Cole Nussbaumer Knaflic
Storytelling with Data

International bestseller with over half a million copies sold!Celebrate a decade of data storytelling with this special 10th anniversary edition of Storytelling with Data. Featuring refreshed visuals, exp…

lieferbar innerhalb 1-2 Wochen

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Pavlos Vlachos
Stakeholder Capitalism

Business Guides on the Go

What does it mean to prioritize all stakeholders--not just shareholders, but also employees, suppliers, communities, and the natural environment--and how can organizations navigate the complexities of doi…

lieferbar in mind. 4 Wochen

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Applied Cross-Cultural Research Today

Diversity and Inclusion Research

This book explores how culture quietly shapes our lives, influencing everything from the way we speak and lead to the way we grieve and resolve conflicts. Culture is often overlooked because it's invisibl…

lieferbar ab 9.4.2026.

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Robert Mark Ewers
Project Management for Academic Researchers

The secret to boosting research productivity, managing workloads and responding to changing circumstances is to harness project management tools in the academic environment. With academics increasingly be…

lieferbar ab 11.6.2026.

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Alan Wilson
Marketing Research

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.This text equips students with the skills needed to interpret research and u…

lieferbar ab 5.3.2026.

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Artistic Provenance Research

Cultural Heritage Studies - Band 5

What can art and artists bring to researching the origins and biographies of objects? How do they shed new light on - or even unsettle - existing approaches to such questions? Proposing the new term - art…

lieferbar ab 15.2.2026.

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Karen Messer
How to Work with Space

This book is an exploration of the entangled spatial relationships with and within organizations and research practice. Situating our environment as an active participant in the outcomes of day-to-day liv…

lieferbar innerhalb 2-3 Wochen

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Navigating an EU Research Project

This book guides readers on how to apply for EU-funded projects, such as Erasmus Plus and Horizon, and how to implement projects successfully upon receiving funding. It describes and discusses implementat…

lieferbar innerhalb 2-3 Wochen

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