Marketing – Bücher, CDs, LPs und mehr, Seite 10

Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a c…

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Andy Headington
Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

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Der No-Bullshit Abnehmplan

Mal ehrlich: Du bist nicht hier, um dich von der nächsten Diät verarschen zu lassen. Du bist hier, weil du endlich wissen willst, was wirklich funktioniert.Dieses Buch gibt dir keine Sprüche - sondern Ant…

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Virag Molnar
Marketing Radicalism

Princeton Studies in Cultural Sociology

The commodification and marketing of nationalism in a populist-governed countryMost accounts of populist politics revolve around political parties, electoral politics, eroding democratic institutions, med…

lieferbar ab 13.10.2026.

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Andy Headington
Digital Marketing for Travel Brands

Looking to implement smarter digital marketing strategies that deliver real results in travel? Digital Marketing for Travel Brands by Andy Headington is a practical and informed guide for marketing manage…

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Dobromir Kirilov Stoyanov
Sustainable Marketing

Springer Texts in Business and Economics

Sustainable Marketing: A Value-Based Approach presents a comprehensive, strategically grounded framework for understanding and implementing sustainable marketing. Centered on the process of creating, comm…

lieferbar ab 23.6.2026.

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Virag Molnar
Marketing Radicalism

Princeton Studies in Cultural Sociology

The commodification and marketing of nationalism in a populist-governed countryMost accounts of populist politics revolve around political parties, electoral politics, eroding democratic institutions, med…

lieferbar ab 13.10.2026.

Buch

Humanism in Marketing

Humanism in Business Series

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane …

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Silvia Ettl-Huber
Strategisches Storytelling

Dieses Buch bietet eine systematische und praxisorientierte Einführung in das Storytelling für Marketing, Kommunikationsmanagement und Employer Branding. Es erklärt die grundlegenden Begriffe, zeigt auf, …

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Alexandra Polunin
Don't be evil

Entdecke, wie ethisches Marketing zum Erfolg führt! Alexandra Polunin zeigt, wie Selbstständige und Unternehmen verantwortungsvoll und wertebasiert agieren können. Sie deckt problematische Praktiken wie S…

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Salah Abdeldayem
Verkauft, verführt, programmiert

Das Buch dreht sich um die tiefgreifende psychologische Macht des modernen Marketings und wie es unser Denken, Fühlen und Handeln manipuliert - oftmals, ohne dass wir es bemerken. Es zeigt auf, wie Werbes…

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Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Marketing 7.0

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus fro…

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Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

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Johanna Gollnhofer, Jan Pechmann
The 60% Potential

Around 60% of people are unsure where they stand: on one hand, they view green consumption and sustainable behavior as important; on the other, they associate these with buzzkills like rationality, sacrif…

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Coach T
No Ads

What if you could grow your business, attract loyal customers, and increase sales-all without spending a single dollar on traditional advertising? In No Ads: The Organic Startup Marketing Playbook, award-…

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Daniel Dan, Thomas Reutterer
Text Analytics in Marketing

Classroom Companion: Business

This book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and…

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Hanne Knight, Lizette Vorster Larsen
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

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Daniel Heine
Employer Branding und Personalmarketing im Rettungsdienst

Dieses Fachbuch gibt einen umfassenden und strukturierten Überblick über die wichtigsten Methoden und Ansätze für ein erfolgreiches Employer Branding und Personalmarketing im Rettungsdienst. Angesichts de…

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Kamila Miller
Data-Driven Marketing Strategy

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies. Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning…

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Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

lieferbar innerhalb 2-3 Wochen

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