Marketing – Bücher, CDs, LPs und mehr, Seite 10

Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management

There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a…

lieferbar innerhalb 2-3 Wochen

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Azhar Ul Haque Sario
Basic Marketing Course

Dive into the future of marketing with "Basic Marketing Course: University Textbook"!This book explores the exciting new trends shaping the field. Discover the metaverse as a marketing platform.…

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Hanne Knight, Lizette Vorster
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

lieferbar ab 27.1.2026.

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Richard Tigges
Kann KI Kommunikation?

Kann KI Kommunikation? Und wie bringe ich unser Unternehmen an die Spitze der Bewegung Generativer KI (GenAI) oder zumindest unter die Fast Follower? Mit dieser Frage befassen sich augenblicklich tatsächl…

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Arne Nygaard
Green Marketing and Entrepreneurship

This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses …

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Peg Fitzpatrick
The Art of Small Business Social Media

An essential guide for small business owners that Booklist calls "appealing and supremely useful" in a starred review and Guy Kawasaki points out in the foreword, "if you're an entrepreneur…

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Sustainability Marketing in Emerging Economies

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from case…

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Lorri Mon, Christie Koontz
Marketing and Social Media

Everything librarians, archivists, and museum professionals need to learn about marketing and social media today.

lieferbar ab 18.9.2025.

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Naushaba Chowdhury, Pravin Balaraman, Jonathan A. J. Wilson, Ibrahim Sirkeci
Essential B2B Marketing Strategies

This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relatio…

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Joseph Whitson
Marketing the Wilderness

"Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in these spaces. Joseph W…

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Multidisciplinary Approaches to Contemporary Marketing

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate socia…

lieferbar innerhalb 2-3 Wochen

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Luan Wise
Smart Social Media

A practical review of actionable insights and guidance around common social media marketing business issues, to boost both profile and engagement.While 'social media' seems to be a simple concept to under…

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Greg Kihlstrom
Marketing Measurement and Analytics

This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: align…

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Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd
Marketing Strategy and Competitive Positioning

Develop your knowledge around rigorous marketing strategies and differential advantage in a competitive marketplaceMarketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd a…

lieferbar in mind. 4 Wochen

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Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied a…

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Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh, Gudrun Roose
Marketing Communications: A European Perspective

Explore the strategies and practices of marketing communications in a European contextMarketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offer…

lieferbar innerhalb 2-3 Wochen

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Manfred Bruhn, Karsten Hadwich, Maxim Saleschus
Customer-Dominant Logic

This book provides a structured overview of Customer-Dominant Logic and formulates fundamental principles that form the basis for a realignment of customer-oriented corporate management. Customer-Dominant…

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Marketing Theory and Practice in Romania

Over the last three decades, the Romanian economy transitioned from a centralized, nonmarket economy, that outlawed private property, to a thriving, free-market economy. During this time, it had to overco…

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Mark Lamplugh
The AI Marketing Playbook

Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, persona…

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Sportbootkarten Satz 8: Adria 2 (Ausgabe 2025/2026)

Der Satz 8 der Delius Klasing Sportbootkarten enthält 3 Überseglerkarten sowie 16 Revier- und Detailkarten zur Navigation an der Adriaküste Kroatiens und Montenegros im Abschnitt von Zirje über Split und …

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