Marketing Strategy – Bücher, CDs, LPs und mehr, Seite 5

Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a compreh…

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Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a compreh…

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Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

lieferbar in mind. 4 Wochen

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Ergün Kalayci
Wedding marketing as ethnically specific event marketing

Ergün Kalayci opens a window into wedding marketing in Turkish event halls in Germany in this book. He navigates the complex waters of service, ethnic, and event marketing to outline a marketing strategy …

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Mastering the Corporate Chess Game

A playbook for decoding unspoken rules of work culture and accelerating up the corporate ladderEvery workplace operates on a set of unwritten norms that shape its internal culture. While business schools …

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Lorri Mon, Christie Koontz
Marketing and Social Media

Marketing and Social Media: A Guide for Libraries, Archives, and Museumsis a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an …

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Gary L. Frazier
Marketing and Channel Management for Low Brand Equity Firms

Management for Professionals

This book explains how firms with low brand equity can market and distribute their goods effectively for financial success. The author, a fifty-year expert in the field, provides a model of marketing stra…

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Ms. Kelly

Ms. Kelly is the second solo studio album by American R&B singer Kelly Rowland. It was released by Columbia Records in collaboration with Music World Entertainment and Sony Music during the third quar…

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Philip Kotler, Hermawan Kartajaya, Iwan Setiawan
Marketing 7.0

Level up your marketing strategy by understanding how the human mind works in the age of artificial intelligence (AI)Marketing 7.0 explores mind-centric marketing, a new approach that shifts the focus fro…

lieferbar in mind. 4 Wochen

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Fabio Tambosi
Branding To Win

THE WORLD'S MOST POWERFUL BRANDS DON'T JUST HAVE CUSTOMERS. THEY HAVE FANS. Fandom is the difference between a brand people buy from and a brand people believe in. Fans don't just consume, they advocate. …

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Claire Kershaw
Apple of My Eye

Zaffre

Sometimes, you have to bet the farm...Eloise has a plan. She's finished college and she is moving back home to the perfect small town where she grew up - and she is going to save her family's apple farm.N…

lieferbar in mind. 4 Wochen

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Data Analytics for Decision Making towards Business Excellence

This edited volume collates discussions on latest challenges, opportunities, trends and practices applicable to two major business sectors -- retail and financial services -- and chapters are segregated a…

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Robert Painter
The Modern CMO

"The Modern CMO by Robert Painter is the most important marketing leadership book in the AI era, a definitive guide to Marketing Engineering, AI strategy, and the AI Marketing Operating System (AIM O…

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