E- Commerce – alle Bücher und CDs, Seite 6

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Artificial Intelligence Act

Beck international

The Book Artificial Intelligence will profoundly shape the future economy and society. Whereas the potential benefits are notable and desirable, the risk of serious harm is considerable. The new EU AI Act…

Erscheint bald

Buch

Ralf T. Kreutzer, Sonja Klose
Practice-Oriented Online Marketing

People now spend a great deal of time online. Companies are following them onto the internet - both in B2B and B2C contexts. This book answers the most important questions related to this development and …

lieferbar innerhalb 2-3 Wochen

Buch

EU Digital Law

Beck international

The Book The creation of a regulatory framework for the supply of digital content has been a central and ever-growing feature of the EU legislative agenda. The drive towards an EU Digital Market has alrea…

sofort lieferbar

Buch

Pascal Bornet
Irreplaceable

Praise for IRREPLACEABLE"If you think AI is just about robots and algorithms, think again. IRREPLACEABLE will shatter your assumptions and challenge you to reimagine what it means to be human in a ma…

sofort lieferbar

Buch

Roger Dooley
The Persuasion Engine

Tap into your customers' unconscious minds with cutting-edge AI and neuromarketing techniquesThe Persuasion Engine, by neuromarketing and behavioral science expert Roger Dooley, solves the most pressing c…

lieferbar ab 26.5.2026.

Buch

Jianqiang Wang (Jay)
Building Recommender Systems Using Large Language Models

Chapter 1 Introduction to LLMs.- Chapter 2 From Traditional to LLM-powered Recommendation Systems.- Chapter 3 LLM-enhanced recommendation system.- Chapter 4 LLM as recommendation system.- Chapter 5 Conver…

lieferbar innerhalb 2-3 Wochen

Buch

Adelin Trusculescu
Business Valuation Across the Industry Life Cycle

This book examines the valuation of internet-enabled businesses across their industry life cycles, demonstrating the shifts in valuation multiples and drivers over time, providing a comprehensive framewor…

sofort lieferbar

Buch

Philip Kotler
Marketing 7.0

"Technology undergoes consistent evolution, with each iteration building upon its predecessors. Microsoft Windows was first released in 1985 and has gone through multiple milestones. The latest versi…

lieferbar ab 7.4.2026.

Buch

Carlo Parisi, Alessandro Mazza, Niccolo Pozzolini
Mastering Ethereum

As the first blockchain platform to introduce the concept of smart contracts, Ethereum is the gateway to a worldwide decentralized computing paradigm. With this practical guide, the authors provide everyt…

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Buch

Kira Louisa Küpper
Negative and Positive Effects of Rejections in Online Product Testing Programs

Online product testing programs have evolved into a significant marketing tool, allowing consumers to apply to test products for free or at a discounted rate in exchange for providing reviews or completin…

lieferbar innerhalb 2-3 Wochen

Buch

Tim Wu
The Age of Extraction

A concise yet century-spanning exploration of the power of platforms, what the future of capitalism will look like, and how to build economies that provide equality and lasting prosperity.In every society…

lieferbar innerhalb 1-2 Wochen

Buch

Kamila Miller
Data-Driven Marketing Strategy

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies.Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning …

lieferbar ab 24.2.2026.

Buch

Ediz Edip Akçay
Marketing Technology

Marketing Technology is the textbook for understanding technology-driven marketing strategy in a digital-first world.How can marketers harness emerging technologies to design more engaging, data-led and e…

lieferbar ab 24.2.2026.

Buch

James F Dalton, Robert B Dalton
Markets and Momentum

PRAISE FOR MARKETS AND MOMENTUM"In recent years, Jim Dalton has been one of the premier educators in the trading world. His grounding in Market Profile has helped traders think about opportunities mu…

lieferbar innerhalb 1-2 Wochen

Buch

Thomas H Davenport, Jim Sterne
The New Science of Customer Relationships

Praise forTHE new science OF customer relationships"The New Science of Customer Relationships offers new ways to give your individual customers better and more personalized messages and offers than I…

sofort lieferbar

Buch

Tim Wu
The Age of Extraction

Today's dominant tech platforms manipulate attention, extract wealth and deepen inequality - we must take back control, if we are to create a balanced economy that works for everyone. 'A must read' FINANC…

lieferbar innerhalb einer Woche

Buch

Matt Diamante
Get Found

Direct, evidence-driven, and refreshingly honest, Get Found is the blueprint for conquering Google without wasting a dollar on ads.In today's noisy digital world, most entrepreneurs spend their energy cha…

lieferbar ab 6.1.2026.

Buch

Advances in Advertising Research XV

The fifteenth volume of Advances in Advertising Research presents 24 top papers from the 22nd ICORIA conference in Greece, hosted by Aristotle University of Thessaloniki and the University of Macedonia. S…

lieferbar ab 4.1.2026.

Buch

Jeb Blount, Brynne Tillman
The Linkedin Edge

Combine LinkedIn and AI to multiply your selling potentialMost sales professionals and entrepreneurs are desperate to find new techniques to help them break through the overwhelming noise and get the atte…

lieferbar innerhalb 1-2 Wochen

Buch

Brianna Doe
The Unapologetic Professional

For every founder, creative, and multi-hyphenate professional rewriting the rules about work.The world tells you to pick one path, follow the rules, and shrink yourself to succeed. The Unapologetic Profes…

lieferbar innerhalb 1-2 Wochen

Buch

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