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Emily Mester
American Bulk

To be American is to hoard, to collect. But what if that wasn't a bad thing? Emily Mester's American Bulk asks readers to see our national consumer obsession as more than a modern scourge-to consider cons…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 17,45

Matt Britton
Generation AI

Praise for Generation AI"With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative a…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 28,41

Torrey Podmajersky, Maya Elise Joseph-Goteiner, Kim Mats Mats
UX Skills for Business Strategy

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book …

Erscheint bald
Buch

Tom Guarriello,
The Meaning of Branded Objects

The Meaning of Branded Objects by Dr. Tom Guarriello explores how everyday objects gain significance through branding, examining the psychology, emotion, and cultural impact behind brand identity and cons…

lieferbar ab 14.10.2025.
Buch
Aktueller Preis: EUR 23,42

Luxury and the Senses

This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the lens of fashion, consumption, and new technology.

lieferbar ab 13.11.2025.
Buch
Aktueller Preis: EUR 145,86

Katie Hart
Neuromarketing

Develop an understanding of how the principles of neuromarketing can be applied to your everyday marketing for a competitive edge.

Erscheint bald
Buch

Zizheng Yu, Hyunsun Yoon
Social Media Marketing

Learn the theory and practice of social media marketing and social media management success with this textbook.

Erscheint bald
Buch

Naomi Oreskes, Erik M Conway
The Big Myth

The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the "magic of the marketplace."

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 22,94

Misty L Heggeness
Swiftynomics

"Take a personal Eras tour with Swiftynomics and musically meander across the history of women in the economy, society, and family. Being a Swiftie has never been more meaningful."--Claudia Gold…

Erscheint bald
Buch

Annika A Culver
Democratizing Luxury

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to …

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 36,62

David Toifl
Effects of information and tacit collusion on consumer prices

The topic of asymmetric price transmission refers to the observation that increasing marginal costs lead to quicker consumer price adjustments than decreasing marginal costs. Changes in the marginal cost …

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 47,36

Jo Wiltshire, Catrin Cousins
Fashion Marketing

With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

Erscheint bald
Buch

Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied a…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 28,41

Big Data

This book provides a roadmap for effective digital marketing by identifying consumer behavior pattern as well as ensuring better customer experience.

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 97,20

Gordon M. Sayre
Automobility and the Anthropocene

This Element traces the evolution of cars from horsecars, carriages, and bicycles, and the influence of Henry Ford and Alfred P. Sloan on labor standards and consumer behaviors. As the car industry pushes…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 30,19

Gordon M. Sayre
Automobility and the Anthropocene

This Element traces the evolution of cars from horsecars, carriages, and bicycles, and the influence of Henry Ford and Alfred P. Sloan on labor standards and consumer behaviors. As the car industry pushes…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 81,45

Lukas Zimmer
Consumer Responses to Corporate Responsibility and Branding

Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice. He analyzes how multinati…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 109,51

Artificial Intelligence Enabled Businesses

This book has a multidimensional perspective on AI solutions for business innovation and real-life case studies to achieve competitive advantage and drive growth in the evolving digital landscape.Artifici…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 288,57

Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 61,33

Sustainable Apparel Retailing

This book offers a variety of cases that detail consumer behavior in the apparel industry as well as sustainable retail practices. The studies offer in-depth examination of sustainable practices within th…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 153,32
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