XRMarketing – Bücher, LPs, CDs und mehr, Seite 10

Vanitha Swaminathan
Hyper-Digital Marketing

The rapid changes in technology and the rise of AI have heralded the introduction of a new era, which we refer to as the era of hyper-digitalization. This shift has significant impacts on how organization…

lieferbar innerhalb 2-3 Wochen

Buch

Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

lieferbar innerhalb 2-3 Wochen

Buch

Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

lieferbar innerhalb 2-3 Wochen

Buch

Duke Ellington & John Coltrane

Duke Ellington & John Coltrane (+ 4 Bonus Tracks)

Zwei großen Namen auf dem Cover einer LP waren schon im Jahr 1962 eine verkaufsfördernde Idee und so ließ man den Pianisten Duke Ellington zum eigentlichen John Coltrane Quartett stoßen. Es wurden vornehm…

lieferbar innerhalb 1-2 Wochen

CD

Philip Kotler
Marketing 7.0

"Technology undergoes consistent evolution, with each iteration building upon its predecessors. Microsoft Windows was first released in 1985 and has gone through multiple milestones. The latest versi…

lieferbar ab 7.4.2026.

Buch

P!nk

Missundaztood

Mit ihrem 2001 veröffentlichten Longplay "M!ssundaztood" knüpfte P!NK an den respektablen Erfolg ihres ersten Albums "Can't Take Me Home" an. Mehr noch: geschicktes Marketing, spektakuläre Videoclips und …

lieferbar innerhalb 1-2 Wochen

CD

Ross D. Petty
From Marking Products to Marketing Brands

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strong…

lieferbar innerhalb 2-3 Wochen

Buch

S. M. Riad Shams, Kimberley Hardcastle, David M Brown
Sustainable Marketing

This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand's commercial competi…

lieferbar innerhalb 2-3 Wochen

Buch

Sigrid

How To Let Go

Als Sigrid anfing, war ihr Stil minimalistisch: weißes T-Shirt und Jeans, die utilitaristische Uniform des allzeit bereiten Popstars. Irgendwie wurde er im Laufe der Zeit verzerrt, Kritiker hielten ihn fü…

lieferbar innerhalb 2-3 Wochen

CD

Sigrid

How To Let Go (Special Edition) (Blue Vinyl)

Als Sigrid anfing, war ihr Stil minimalistisch: weißes T-Shirt und Jeans, die utilitaristische Uniform des allzeit bereiten Popstars. Irgendwie wurde er im Laufe der Zeit verzerrt, Kritiker hielten ihn fü…

lieferbar innerhalb 2-3 Wochen

2 LPs

Duke Ellington & John Coltrane

Duke Ellington & John Coltrane

Zwei großen Namen auf dem Cover einer LP waren schon im Jahr 1962 eine verkaufsfördernde Idee und so ließ man den Pianisten Duke Ellington zum eigentlichen John Coltrane Quartett stoßen. Es wurden vornehm…

Artikel am Lager

CD

Arne Nygaard
Green Marketing and Entrepreneurship

This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses …

lieferbar innerhalb 2-3 Wochen

Buch

Ergün Kalayci
Wedding marketing as ethnically specific event marketing

Introduction Section.- Theoretical Section.- Empirical Section.- Design Section.- Conclusion Section.- Appendices.

lieferbar innerhalb 2-3 Wochen

Buch

Bringing the Soul Back to Marketing

The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the …

lieferbar innerhalb 2-3 Wochen

Buch

Alan Wilson
Marketing Research

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.This text equips students with the skills needed to interpret research and u…

lieferbar ab 5.3.2026.

Buch

Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar innerhalb 2-3 Wochen

Buch

Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri
The Dark Side of Marketing

This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour.…

lieferbar innerhalb 2-3 Wochen

Buch

Marketing in a Multicultural and Vibrant World

Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advan…

lieferbar innerhalb 2-3 Wochen

Buch

Alan Wilson
Marketing Research

This textbook gives students an overview of the marketing research process and equips them with the skills to use research to effect meaningful change.

lieferbar ab 14.5.2026.

Buch

Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar innerhalb 2-3 Wochen

Buch