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Walter Wymer
Strategic Brand Management for Small Businesses

Chapter 1:Introduction.- Chapter 2:Conceptual Foundations.-Chapter 3:The Brands Identity.- Chapter4: Managing the Brand Experience.- Chapter5: Strategic Brand Management.- Chapter6: Funding Marketing.- Ch…

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Strategic Pivot of Artificial Intelligence

Springer Texts in Business and Economics

This textbook offers an essential guide for students and practitioners seeking to enhance their critical understanding of the challenges and transformative potential of Artificial Intelligence (AI). It em…

lieferbar ab 14.1.2026.

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Shubham Tiwari
Energy Management Strategies for Multi-Vectored Energy Hubs to Achieve Low Carbon Societies

Comprehensive reference on multi energy hub (MEH) modeling, management, protection, and trading across energy exchange markets with supporting case studiesEnergy Management Strategies for Multi-Vectored E…

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Management Strategies and Resilience Against NaTech Events

This book offers students, scholars, and practitioners a clear overview of the problems and the available solutions for the prevention and mitigation of Natech scenarios - technological accidents triggere…

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Dirk Klimkeit, Pengji Wang, Huiping Zhang
International Management in Service Firms

This textbook examines how service firms manage their international operations. For the first time, it brings together insights from the fragmented literature on this subject into an accessible textbook. …

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Small and Medium-Sized Enterprise (SME) Resilience

Small and medium-sized enterprises (SMEs) are considered particularly vulnerable to crisis situations due to their limited assets and resources as well as their great dependency on local customers. Holist…

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Dirk Morschett, Hanna Schramm-Klein, Joachim Zentes, Benjamin Bader
Strategic International Management

Introduction to Strategic International Management.- External Environment.- International Coordination.- Foreign Operation Modes.- Configuration of Value Chain Activities.- Selected International Business…

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Global Water Scarcity

Presents a framework for understanding and managing global water scarcityGlobal Water Scarcity: Causes, Impacts, and Management Strategies explores the factors driving water shortages across the world whi…

lieferbar ab 16.3.2026.

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Marco Tavanti
Sustainability in Business Management, Volume 1

Synthesizing the most recent and relevant studies in the field, this book provides an overview of emerging sustainability themes, enhancing management insights and value creation. It comprehensively delve…

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Duha Alsanad, Soufiane Kherrazi, Karim Saïd
Strategic Management of Innovation

Although innovation is a necessity for growth, its journey is complex, uncertain and full of failures. This book takes a holistic approach to address innovation practices in different organizations and in…

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Mohamed-Ali Ibrahim
Advanced Leadership, Management, And Supervisory Development

Introduction In today's fast-paced and ever-evolving business world, leaders must not only manage teams effectively but also think strategically to ensure the long-term success of their organizations. ADV…

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Linda E. Swayne, Peter M. Ginter, W. Jack Duncan
Strategic Management of Health Care Organizations

Updated guide on essential strategic management practices for health care organisations Strategic Management of Health Care Organizations delivers an essential framework for leading health care organisati…

lieferbar in mind. 4 Wochen

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Inland Aquaculture Sustainability and Effective Water Management Strategies

This book attempts to unlock the intricacies of transforming inland aquaculture into a beacon of sustainability with this indispensable guide. It outlines the challenges ahead and presents many innovative…

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Margaret A. White, Geraldine Lavin
Mastering the Processes of Strategic Management

Strategic Management books all emphasize planning, implementation and control. But successful strategic management is all about evaluation at every step of the process. If your plan is faulty or your impl…

Erscheint bald

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Business Secrets Management

Did you know that the mishandling of business secrets can cost companies millions, yet the right strategies can unlock untapped value? To navigate this critical aspect effectively, this book provides prac…

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Jean Lamantia, Ann Dimenna
The Complete Lymphedema Management and Nutrition Guide

"Lymphedema treatment is an expanding topic on a condition that has been historically misunderstood and underdiagnosed. The condition is characterized by fluid retention and chronic swelling that sig…

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Handbook for Management of Threats

In answer to the unprecedented challenges and threats that face today's globalized world, the primary goal of this Handbook is to identify the most probable threats that have affected humanity in recent y…

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Randall Zisler
Commercial Real Estate Investing

The hard, unfiltered truth about the biggest myths and mistakes in real estate investingCommercial Real Estate Investing: An Evidence-Based Approach to Risk Management, Strategic Valuation, and Enhanced R…

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Wetland Ecosystems: Conservation Strategies, Policy Management and Applications

The diversity of wetland bio resources is crucial for addressing global challenges they face. Despite being vital for biodiversity, water quality and flood control, wetlands suffer from human-induced degr…

lieferbar innerhalb 2-3 Wochen

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Josef Herget, Robert Bodenstein
Strategic Sustainability Management

This book provides a practical guide to implementing sustainability strategies within companies. It introduces a model-based approach that enables a comprehensive, yet focused strategy, ensuring that comp…

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