Marketing – Bücher, CDs, LPs und mehr, Seite 8

Frank-Martin Belz, Ken Peattie, Naz Onel
Sustainability Marketing

EQUIPS THE NEXT GENERATION OF MARKETERS WITH THE CRITICAL SKILLS AND ETHICAL MINDSET TO LEAD IN A TIME OF UNPRECEDENTED CHANGESince its first publication in 2009, Sustainability Marketing has set the stan…

lieferbar in mind. 4 Wochen

Buch

B2B Marketing Guidebook - Vol. 2

Contributions to Management Science

The future of B2B marketing isn't coming --- it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing.…

lieferbar innerhalb 2-3 Wochen

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B2B Marketing Guidebook - Vol. 1

Contributions to Management Science

In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second signifi…

lieferbar innerhalb 2-3 Wochen

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Marion Effing, Klaus Effing
Organisation des Kommunalverwaltungsmarketings

essentials

Kommunalverwaltungen stehen unter wachsendem Erwartungsdruck: Transparenz, Dialog und eine kritische Öffentlichkeit erfordern strategisch verankerte Kommunikation. Verwaltungsmarketing bleibt jedoch häufi…

lieferbar ab 14.7.2026.

Buch

Fab Giovanetti
The Customer-Driven Marketing Handbook

Looking to create marketing plans that truly connect with your customers? The Customer-Driven Marketing Handbook by Fab Giovanetti is your guide to building effective marketing strategies that focus on re…

sofort lieferbar

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Klaus Solberg Söilen
Digital Marketing

Springer Texts in Business and Economics

This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the dig…

lieferbar innerhalb 2-3 Wochen

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Anthony Tasgal
The Art in Marketing Book

This timely book challenges the prevailing notion that marketing is--or should be--a purely scientific discipline. Drawing inspiration from Germaine Greer's claim that "marketing is the art form of t…

lieferbar in mind. 4 Wochen

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Social Intelligence Architect

Please note that the content of this book primarily consists of articles available from Wikipedia or other free sources online. Social Intelligence Architect is a professional field of expertise that crea…

lieferbar innerhalb 2-3 Wochen

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Stacey Lievens, Dan Lievens
Unfakeable Marketing

Marketing Built on Trust, Not Tactics Some of the most meaningful businesses never struggle to deliver results-they struggle to be believed. In a marketplace flooded with AI-generated content and scripted…

lieferbar innerhalb 2-3 Wochen

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Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar innerhalb 2-3 Wochen

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Marketing in the Metaverse

Palgrave Studies of Marketing in Emerging Economies

Chapter 1: Marketing Beyond Reality: Harnessing The Metaverse for Emerging Markets.- Chapter 2: Metaverse: Immersive Marketing and Consumer Engagement in Emerging Economies.- Chapter 3: Redefining Custome…

lieferbar innerhalb 2-3 Wochen

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Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

International Series in Advanced Management Studies

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

lieferbar innerhalb 2-3 Wochen

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Andrew Corcoran
Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

lieferbar innerhalb 2-3 Wochen

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Emmanuel Mogaji
Strategic Marketing Management

This practical textbook equips leaders and managers with the tools and insights they need to apply strategic marketing principles directly to their roles, driving business success and sustainable growth.D…

lieferbar innerhalb 2-3 Wochen

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Manfred Bruhn
Principles of Marketing

Learn about the principles of marketing -- a comprehensive introduction for students and practitionersThis book is an English translation of a German textbook. It conveys the fundamental principles of mar…

lieferbar innerhalb 2-3 Wochen

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Visha Kudhail
Authentic Marketing

Develop a marketing strategy that blends data-driven principles with authentic human insight to deliver stronger, more meaningful results.Authentic Marketing is a practical guide for mid-career marketers …

lieferbar ab 30.6.2026.

Buch

The Impact of Marketing Strategies on Society

Palgrave Studies in Marketing, Organizations and Society

This edited collection provides a comprehensive analysis of how marketing management influences society. Investigating how marketing strategies intersect with societal well-being, authors also provide sug…

lieferbar innerhalb 2-3 Wochen

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Michael Kleinjohann
Haptische Werbung. Merchandising. Licensing.

Haptische Werbung, Merchandising und Licensing sind zentrale Instrumente des Marketings und der Marketingkommunikation -- emotional wirksam, multisensuell erlebbar und ebenso vielfältig wie gezielt einset…

lieferbar innerhalb 2-3 Wochen

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Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar innerhalb 2-3 Wochen

Buch

Tourism Agility in Times of Crisis and Uncertainty 2

In times of crisis and uncertainty, tourism suffers multiple transformations such as societal, ecological, technological, and political changes, among many others. Beyond the cyclical adjustments, these u…

lieferbar innerhalb 1-2 Wochen

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