Marketing – Bücher, CDs, LPs und mehr, Seite 7

Sue Ollerhead

International Marketing

The continuing evolution of digital marketing and technology means businesses are no longer confined to local markets for their customer base. With this textbook, students will learn how brands can genera…

Kevin Mellet,

Marketing

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? …

Zizheng Yu, Hyunsun Yoon

Social Media Marketing

The definitive textbook for understanding how social media shapes consumer behaviour and marketing strategy.Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a com…

B.R.E.T.O.N.S

B.R.E.T.O.N.S

Paul Steiner

Quick Guide Duftmarketing

Einleitung.- Wahrnehmung und Wirkung olfaktorischer Reize.- Markenrecht -- Die Duftmarke.- Duft Marketing.- Praxisbeispiele olfaktorischer Marken.- Fazit und Ausblick.- Experteninterviews.

Greg Kihlstrom

Agile Marketing

Agile Marketing is a highly relevant and timely topic for the fast-moving world that today's marketers work within, characterized by constant technological advancements and shifting consumer behaviors. Ad…

Robert W Palmatier, Andrew Crecelius

Marketing

"Structured around Robert W. Palmatier's First Principles - all customers differ; all customers change; all competitors react; all resources are limited - this textbook serves as a guide to a student…

Robert W. Palmatier, Andrew Crecelius

Marketing

An introduction to marketing theory and practice based around Palmatier's acclaimed 'first principles', this textbook provides a global perspective and an abundance of engaging case studies.Palmatier' fou…

Kevin Mellet,

Marketing

Marketing involves a wide range of professions, activities and tools and it plays an increasingly important role in our lives. But what exactly is marketing and how did it come to assume such importance? …

Thomas Köhne

Insurance Marketing

This textbook offers a comprehensive and up-to-date overview of the issues and content of insurance marketing. It is the only book of its kind to provide a broad theoretical foundation with references to …

Ross D. Petty

From Marking Products to Marketing Brands

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strong…

Alan Wilson

Marketing Research

Taking a refreshingly non-technical approach, this textbook gives students a concise overview of the marketing research process.This text equips students with the skills needed to interpret research and u…

Peter Gschwendtner

Klug!

Dieses Buch ist kein weiteres Theoriepapier - es ist ein Praxisbericht aus der Realität eines Unternehmers, der selbst erlebt hat, wie klassische Marketing- und Vertriebsversprechen oft ins Leere laufen. …

Anthony Tasgal

The Classical Marketing Book

What marketing lessons can we learn from the Greeks and Romans, their mythology, philosophy and vocabulary? In this book, a marketing expert and lapsed classicist casts new light on marketing through an e…

Ergün Kalayci

Wedding marketing as ethnically specific event marketing

Introduction Section.- Theoretical Section.- Empirical Section.- Design Section.- Conclusion Section.- Appendices.

Dave Chaffey, Fiona Ellis-Chadwick, Majd Abed-Rabbo

Digital Marketing

Explore how to create effective digital marketing strategies with this industry-leading textbook designed specifically for students.Digital Marketing 9th edition by Dave Chaffey and Fiona Ellis-Chadwick i…

Sarah Manthey

Entwicklung von Handlungsempfehlungen zur Gestaltung sinnorientierter Führung zur Förderung der logofokalen Motivation von Mitarbeitenden in Marketing- und Kommunikationsabteilungen

Wie können Führungskräfte in Marketing- und Kommunikationsabteilungen Mitarbeitende motivieren, indem sie Sinn erlebbar machen statt nur Ziele vorzugeben? Diese Bachelorarbeit entwickelt praxisnahe Handlu…

Jo Wiltshire, Catrin Cousins

Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era.Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a co…

Frank-Martin Belz, Ken Peattie, Naz Onel

Sustainability Marketing

EQUIPS THE NEXT GENERATION OF MARKETERS WITH THE CRITICAL SKILLS AND ETHICAL MINDSET TO LEAD IN A TIME OF UNPRECEDENTED CHANGESince its first publication in 2009, Sustainability Marketing has set the stan…