Marketing – Bücher, CDs, LPs und mehr, Seite 7

Q. J. Yao
Marketing the Water-Energy-Food (WEF) Nexus

This book helps readers understand the persuasiveness of popular message levels (agenda, knowledge, attitude, and behavioral intention) and factors (sidedness, conclusiveness, and gain- or loss-framing) i…

lieferbar innerhalb 2-3 Wochen

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Sorin Patilinet
Marketing Effectiveness

In recent years with tightening budgets, an explosion of data points and advancements in analytical methods, marketers are now more than ever expected to deliver quantifiable results. This is where market…

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Ediz Edip Akçay
Marketing Technology

Marketing Technology is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world. This textbook provides upper-level undergraduate and postgraduate students with …

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Bodo B. Schlegelmilch
Globale Marketingstrategien

Dieses Buch richtet sich an erfahrene Managerinnen und Manager sowie an Studierende postgradualer Programme wie MBA- oder spezialisierter Masterstudiengänge. Es zeigt, wie Unternehmen internationale Märkt…

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Kent Le
Luxury Marketing

A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context. Luxury Marketing gives postgraduate students in marketing, business, and fashion management practic…

lieferbar innerhalb 2-3 Wochen

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Ediz Edip Akçay
Marketing Technology

Marketing Technology is the ideal textbook for understanding technology-driven marketing strategy in a digital-first world. This textbook provides upper-level undergraduate and postgraduate students with …

lieferbar innerhalb 2-3 Wochen

Buch

Sue Ollerhead
International Marketing

Develop culturally intelligent marketing strategies for a digitally connected global marketplace.International Marketing is designed for postgraduate marketing students studying International Marketing an…

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Kent Le
Luxury Marketing

A comprehensive postgraduate textbook for understanding and marketing luxury brands in a global context. Luxury Marketing gives postgraduate students in marketing, business, and fashion management practic…

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Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

lieferbar in mind. 4 Wochen

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Sue Ollerhead
International Marketing

Develop culturally intelligent marketing strategies for a digitally connected global marketplace.International Marketing is designed for postgraduate marketing students studying International Marketing an…

Erscheint bald

Buch

Jenna Tiffany
Marketing Strategy

WINNER: The BookFest Spring Book Awards 2022 - Marketing category (first edition) WINNER: Business Book Awards 2022 - Sales & Marketing category (first edition)To see top marketing results in your org…

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Michael Nicholson, Sarah Hong Xiao
Primal Marketing

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveals the hard-wired motives driving customer behaviour and the secrets o…

lieferbar in mind. 4 Wochen

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Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

sofort lieferbar

Buch

Michael Nicholson, Sarah Hong Xiao
Primal Marketing

Drawing on 25 years of research, consultancy, and teaching experience in the fast-moving consumer goods sector, Primal Marketing reveals the hard-wired motives driving customer behaviour and the secrets o…

lieferbar in mind. 4 Wochen

Buch

Sarah Spitzer
Nachhaltiges Marketingmanagement

Dieses Buch zeigt, wie ökologische, soziale und ökonomische Zielsetzungen professionell in Marketingentscheidungen integriert werden können und vermittelt dazu ein fundiertes, systematisch aufgebautes Wis…

lieferbar ab 8.10.2026.

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Ross D. Petty
From Marking Products to Marketing Brands

Palgrave Studies in Marketing, Organizations and Society

This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strong…

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Simon Kingsnorth
Digital Marketing Strategy

Ready to develop and implement a digital marketing strategy that elevates your career? Digital Marketing Strategy is a practical guide designed for mid-career professionals seeking to build credibility an…

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S. M. Riad Shams, David M Brown, Kimberley Hardcastle
Sustainable Marketing

Classroom Companion: Business

This core textbook empowers and inspires students with sustainable marketing strategies to pursue the triple bottom line; People, Planet and Profit. The purpose is to underpin a brand's commercial competi…

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Michael Kleinjohann
Einführung in das Ethnomarketing

essentials

Dieses essential bietet einen kompakten und praxisnahen Überblick über die zentralen Aspekte des Ethnomarketings. Ethnomarketing gewinnt vor dem Hintergrund tiefgreifender demografischer, gesellschaftlich…

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Gianluigi Guido
Godfather Marketing

Palgrave Studies in Marketing, Organizations and Society

In a landscape marked by uncertainties stemming from global instability, societal fragmentation, and rapid technological advancements, consumers will be seeking immediate satisfaction for their vital need…

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