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Fab Giovanetti
The Customer-Driven Marketing Handbook

Develop a practical and flexible marketing plan that puts your customer at the forefront and builds real connections.

lieferbar ab 30.12.2025.

Buch

Alex Blyth
Brilliant Online Marketing

Brilliant Online Marketing covers every aspect of online marketing from website design right through to cutting-edge techniques from the online lead generation. Free from 'technobabble' and jargon it will…

lieferbar innerhalb 2-3 Wochen

Buch

Randy Wootton, Eric Duerr, Ken Rufo
Moment Marketing

Transform marketing strategy, data, and decisions for the digital ageMoment Marketing is a marketing handbook for the digital age. For years, we believed that the monumental amounts of data being collecte…

lieferbar innerhalb 2-3 Wochen

Buch

Contemporary Marketing Solutions

The function of marketing is regarded as a mechanism that provides practical and theoretical solutions to contemporary businesses worldwide. In this edited book, a cast of international contributors addre…

lieferbar innerhalb 2-3 Wochen

Buch

Carolyn Strong
Small Enterprise Marketing

This book tells the stories of a selection of successful small business enterprises. It is not an account of financial success or brand share, it is a collection of narratives about the journeys made by i…

sofort lieferbar

Buch

Mark Palmer
The Work Smarter Guide to Marketing

Whether you're promoting a company, product, a service or even your own personal brand, this guide will empower you to simplify your approach. You'll learn how to connect with your audience by understandi…

lieferbar ab 18.9.2025.

Buch

Veronica Romney
Identity Marketing

Buyers are smart.They've caught onto our marketing tricks and strategies, and what used to work isn't working anymore.To survive and thrive in the new era of calculated spending, you must be able to help …

lieferbar innerhalb 2-3 Wochen

Buch

Andy Headington
Digital Marketing for Travel Brands

Learn how to produce and implement digital marketing campaigns using this practical, step-by-step guide, catered for those in the travel industry.

Erscheint bald

Buch

Jo Wiltshire, Catrin Cousins
Fashion Marketing

With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

Erscheint bald

Buch

Dobromir Kirilov Stoyanov
Vending Retail Marketing

This book provides a comprehensive overview of vending retail marketing. Employing a pioneering structured approach, it highlights three key trends driving the modern vending renaissance: the rise in away…

lieferbar innerhalb 2-3 Wochen

Buch

Ethical Approaches to Marketing

This book offers readers a wide and inspiring perspective on how powerful marketing can have a positive and ethical impact on society. It brings together a wealth of internationally acclaimed academics wh…

lieferbar innerhalb 2-3 Wochen

Buch

Kate Mackie
B2B Marketing Fundamentals

Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.

lieferbar innerhalb 2-3 Wochen

Buch

Andrew Corcoran
Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

Erscheint bald

Buch

Gordon Glenister
Influencer Marketing Strategy

Influencer marketing is one of the most powerful forms of advertising in today's world. Learn how to implement a successful influencer marketing strategy with this complete guide. This new edition of Infl…

lieferbar innerhalb 2-3 Wochen

Buch

Ashley Faus
Human-Centered Marketing

Transform your marketing strategy to place the audience front and center, building trust with consumers, developing brand awareness and driving sales.

lieferbar innerhalb 2-3 Wochen

Buch

Jeff Fromm, Christie Garton
Marketing to Millennials

Your core customer base is about to be made up of the generation you don't understand, and perhaps not even like. Will you connect with them or lose them--with your business not far behind?

lieferbar innerhalb 2-3 Wochen

Buch

Andrew Corcoran
Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

Erscheint bald

Buch

Bringing the Soul Back to Marketing

The "soul" centers our activities and inspirations. The body of marketing changes shape rapidly; however, we should not lose sight of its "soul". This volume focuses on preserving the …

lieferbar innerhalb 2-3 Wochen

Buch

Humanism in Marketing

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane …

lieferbar innerhalb 2-3 Wochen

Buch

People, Culture & Communication

Haufe Fachbuch

Unternehmensdarstellungen werden in der Regel im Marketing erstellt und sind auf die Zielgruppen Marketing & Sales ausgerichtet, während die Zielgruppen von HR - Bewerber:innen und Interessent:innen -…

sofort lieferbar

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Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.