Marketing-Strategie – Bücher, CDs, LPs und mehr, Seite 8

Simon Kingsnorth
The Digital Marketing Handbook

How to build, implement and optimize digital marketing strategy that delivers measurable commercial impact. The Digital Marketing Handbook is a practical, end-to-end guide that helps marketers turn strate…

lieferbar ab 29.12.2026.

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June McCarthy
Marketing Magic

Marketing Magic is not a book about tactics. It is a book about craft.Blending the accessibility of an entry-level marketing textbook with the energy of a story-driven business book, Marketing Magic refra…

lieferbar innerhalb 1-2 Wochen

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B2B Marketing Guidebook - Vol. 2

Contributions to Management Science

The future of B2B marketing isn't coming --- it's already here. The second volume of the significantly updated edition of "B2B Marketing" dives deep into the execution layer of modern marketing.…

lieferbar innerhalb 2-3 Wochen

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B2B Marketing Guidebook - Vol. 1

Contributions to Management Science

In the age of Industry 5.0, predictive intelligence, and accelerated digital transformation, B2B marketing has become the strategic engine of growth and innovation. This first volume of the second signifi…

lieferbar innerhalb 2-3 Wochen

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B2B Wirkungsmarketing

Zum ersten Mal liefert ein Buch über B2B-Marketing das umfassende Know-how, mit dem Sie Ihr B2B-Marketing in den Blue Ocean der Einzigartigkeit führen. Noch nie zuvor wurde traditionelles Marketing-Wissen…

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Bernd W. Wirtz
Multichannel Marketing

Springer Texts in Business and Economics

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding co…

lieferbar innerhalb 2-3 Wochen

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Frank-Martin Belz, Ken Peattie, Naz Onel
Sustainability Marketing

EQUIPS THE NEXT GENERATION OF MARKETERS WITH THE CRITICAL SKILLS AND ETHICAL MINDSET TO LEAD IN A TIME OF UNPRECEDENTED CHANGESince its first publication in 2009, Sustainability Marketing has set the stan…

lieferbar in mind. 4 Wochen

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Thomas Jendrosch
Marketingmusik

essentials

Musik wirkt subtil und mit großer psychologischer Kraft. Dieses Essential zeigt kompakt und verständlich, wie Songs, Sounds und Melodien im Marketing gezielt eingesetzt werden können, um Aufmerksamkeit zu…

lieferbar innerhalb 2-3 Wochen

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Torsten Tomczak, Sven Reinecke, Johanna Gollnhofer
Strategic Marketing

This textbook provides a clear and comprehensive overview of strategic marketing planning. The authors provide a systematic framework that structures the vast and complex body of marketing knowledge, maki…

lieferbar innerhalb 2-3 Wochen

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Michael Kleinjohann
Einführung in das Ethnomarketing

essentials

Dieses essential bietet einen kompakten und praxisnahen Überblick über die zentralen Aspekte des Ethnomarketings. Ethnomarketing gewinnt vor dem Hintergrund tiefgreifender demografischer, gesellschaftlich…

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Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a compreh…

lieferbar innerhalb 2-3 Wochen

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Comfort Ojukwu
Mastering Digital Marketing

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering AI in marketing, PPC, SEO, content strategy, branding, and data …

lieferbar innerhalb 2-3 Wochen

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Zizheng Yu, Hyunsun Yoon
Social Media Marketing

The ideal textbook for understanding how social media shapes consumer behaviour and marketing strategy. Social Media Marketing by Zizheng Yu and Hyunsun Yoon provides undergraduate students with a compreh…

lieferbar innerhalb 2-3 Wochen

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Pawan Kumar, Sumesh Singh Dadwal, Sanjay Modi, Arsalan Mujahid Ghouri
The Dark Side of Marketing

This book offers a profound exploration into how technology-enabled marketing strategies often undermine personal freedom, undertake unethical, non-permissible marketing and manipulate consumer behaviour.…

lieferbar innerhalb 2-3 Wochen

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Rajagopal
Contemporary Marketing Strategy

This book offers knowledge and skills about developing market-centric and competition-oriented models and illustrates the power of consumers in managing sensitive market interventions through marketing-mi…

lieferbar innerhalb 2-3 Wochen

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Stacey Lievens, Dan Lievens
Unfakeable Marketing

Marketing Built on Trust, Not Tactics Some of the most meaningful businesses never struggle to deliver results-they struggle to be believed. In a marketplace flooded with AI-generated content and scripted…

lieferbar innerhalb 2-3 Wochen

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Klaus Solberg Söilen
Digital Marketing

Springer Texts in Business and Economics

This textbook balances the theory of digital marketing with the practical skills for prospective marketers in professional organizations, both public and private. It begins with an introduction to the dig…

lieferbar innerhalb 2-3 Wochen

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Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar innerhalb 2-3 Wochen

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Neuromarketing

Haufe Fachbuch

Die heutige Hirnforschung bietet verschiedene Methoden, um dem Geheimnis von Entscheidungsprozessen auf die Spur zu kommen. Gleichzeitig zeigt sie, welche Emotionssysteme im menschlichen Gehirn vorhanden …

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Manfred Bruhn
Principles of Marketing

Learn about the principles of marketing -- a comprehensive introduction for students and practitionersThis book is an English translation of a German textbook. It conveys the fundamental principles of mar…

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