Marketing-Strategie – Bücher, CDs, LPs und mehr, Seite 10

Contemporary Trends in Marketing

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour a…

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Disruptions, Diversity, and Ethics in Marketing

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

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Marketing in a Multicultural and Vibrant World

Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advan…

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Gabriele Troilo
Marketing in Creative Industries

Focusing on the author's innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts …

lieferbar ab 8.1.2026.

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Stefanie Marx, Jens Kröger
Strategic Agility in Marketing

This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional collabo…

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Guido Grunwald, John E. Spillan, Ali Kara
Relationship-Oriented Sustainability Marketing

This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public…

lieferbar innerhalb 2-3 Wochen

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Shiv Singh
Marketing with AI for Dummies

Boost your output with AIIt's time for marketers to adapt to another world-altering new technology. This time, it's artificial intelligence, and it's poised to impact how marketers get their work done. Th…

lieferbar innerhalb 1-2 Wochen

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Devin Bramhall
B2B Content Marketing Strategy

Increase marketing's impact on company growth with a media-first content strategy that maximizes your output and meets your customers where they are, driving higher engagement and more sales.

lieferbar ab 28.10.2025.

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Ezlika M. Ghazali, Dilip S. Mutum
Consumers, Society and Marketing

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between c…

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Internal Marketing: Issues and Perspectives for Internal Customer-Centric Management

There has been a growing interest in the subject of internal marketing: issues and perspectives, principles, foundations and concepts in recent years amongst academics and practitioners because there is a…

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Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd
Marketing Strategy and Competitive Positioning

Develop your knowledge around rigorous marketing strategies and differential advantage in a competitive marketplaceMarketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd a…

lieferbar in mind. 4 Wochen

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Maria Johnsen
AI in Digital Marketing

This book presents a comprehensive and innovative exploration of the role of Artificial Intelligence (AI) in the digital marketing arena. It begins with historical context and fundamental AI principles, a…

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Lorri Mon, Christie Koontz
Marketing and Social Media

Everything librarians, archivists, and museum professionals need to learn about marketing and social media today.

lieferbar ab 21.8.2025.

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Sustainability Marketing in Emerging Economies

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from case…

lieferbar innerhalb 2-3 Wochen

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Lorri Mon, Christie Koontz
Marketing and Social Media

Everything librarians, archivists, and museum professionals need to learn about marketing and social media today.

lieferbar ab 21.8.2025.

Buch

Multidisciplinary Approaches to Contemporary Marketing

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate socia…

lieferbar innerhalb 2-3 Wochen

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Joseph Whitson
Marketing the Wilderness

"Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in these spaces. Joseph W…

lieferbar innerhalb 1-2 Wochen

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Greg Kihlstrom
Marketing Measurement and Analytics

This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You ll cover topics such as: align…

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Paolo Antonetti, Paul Baines, Sara Rosengren, Sophie Whitehouse
Fundamentals of Marketing

Based on the bestselling Marketing by Baines et al, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining essential theories with a global range of practitioner insights.

lieferbar ab 1.8.2025.

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Azhar Ul Haque Sario
Basic Marketing Course

Dive into the future of marketing with "Basic Marketing Course: University Textbook"!This book explores the exciting new trends shaping the field. Discover the metaverse as a marketing platform.…

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