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Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 46,85

Paul Steiner
Quick Guide Duftmarketing

Dieses Buch ist eine kompakte Einführung in das Duftmarketing und bietet Marketingverantwortlichen, die ihrem Unternehmen bzw. ihren Marken ein unverwechselbares Duftprofil verleihen möchten, zahlreiche p…

sofort lieferbar
Buch
Aktueller Preis: EUR 29,99

Hanne Knight, Lizette Vorster Larsen
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 106,59

Kshitij Bhoumik
Artificial Intelligence in Marketing

Understand how artificial intelligence is transforming marketing strategy and practice.Artificial Intelligence in Marketing byKshitij Bhoumikis designed for upper-level undergraduate and postgraduate stud…

Erscheint bald
Buch

Disruptions, Diversity, and Ethics in Marketing

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 43,80

Ralf T. Kreutzer, Sonja Klose
Practice-Oriented Online Marketing

People now spend a great deal of time online. Companies are following them onto the internet - both in B2B and B2C contexts. This book answers the most important questions related to this development and …

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 63,99

Daniel Dan, Thomas Reutterer
Text Analytics in Marketing

Classroom Companion: Business

This book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 117,33

Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 133,25

Hanne Knight, Lizette Vorster Larsen
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 69,08

The Marketing Firm, Volume II

This book advances the Theory of the Marketing Firm (TMF), offering a rich collection of case studies that demonstrate how marketing-oriented enterprises operate across diverse sectors. Through empirical …

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 193,45

Virag Molnar
Marketing Radicalism

Princeton Studies in Cultural Sociology

The commodification and marketing of nationalism in a populist-governed countryMost accounts of populist politics revolve around political parties, electoral politics, eroding democratic institutions, med…

lieferbar ab 13.10.2026.
Buch
Aktueller Preis: EUR 131,35

Virag Molnar
Marketing Radicalism

Princeton Studies in Cultural Sociology

The commodification and marketing of nationalism in a populist-governed countryMost accounts of populist politics revolve around political parties, electoral politics, eroding democratic institutions, med…

lieferbar ab 13.10.2026.
Buch
Aktueller Preis: EUR 33,50

Michael Kleinjohann
Haptische Werbung. Merchandising. Licensing.

Haptische Werbung, Merchandising und Licensing sind zentrale Instrumente des Marketings und der Marketingkommunikation -- emotional wirksam, multisensuell erlebbar und ebenso vielfältig wie gezielt einset…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 59,99

Charles O'Dean, Paul Booth, Zach Thompson, Yannis Iliopoulos
Principles of Entrepreneurial Marketing

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments.Principles of Entrepreneurial Marketing by Paul Booth andZach Thompson is designed for undergradua…

Erscheint bald
Buch

Charles O'Dean, Paul Booth, Zach Thompson, Yannis Iliopoulos
Principles of Entrepreneurial Marketing

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments.Principles of Entrepreneurial Marketing by Paul Booth andZach Thompson is designed for undergradua…

Erscheint bald
Buch

Rajkumar Venkatesan, Jim Lecinski
The AI Marketing Canvas

Five essential steps to take you from "zero to superhero" with AI for marketingFor marketers, the landscape is shifting underfoot. Artificial intelligence is no longer a futuristic concept but a…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 27,48

Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 73,87

Gabriele Troilo
Marketing in Creative Industries

The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisatio…

lieferbar in mind. 4 Wochen
Buch
Aktueller Preis: EUR 68,80

Lorri Mon, Christie Koontz
Marketing and Social Media

Marketing and Social Media: A Guide for Libraries, Archives, and Museumsis a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an …

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 196,77

Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 33,00
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