Trefferliste "Marketing-Mix" - alle Bücher, CDs, LPs und mehr

Humanism in Marketing

This edited collection hinges on the idea that marketing serves as the catalyst for capitalism and, in light of this, embracing a humanistic marketing approach holds the potential to foster a more humane …

Kate Mackie

B2B Marketing Fundamentals

Understand how traditional marketing methods can be directly applied to B2B businesses to deliver results across brand, reputation, relationships and revenue.

Gary L Frazier

Marketing Channel Management

Erin A. Snider

Marketing Democracy

By focusing on the construction and practice of democracy aid, this book shows how democracy aid can reinforce, rather than challenge authoritarian regimes.

Contemporary Trends in Marketing

This edited volume explores marketing in the Post-COVID world and the significant changes that have recently hit the markets. It examines the newly emerging paradigms due to shifts in consumer behaviour a…

Disruptions, Diversity, and Ethics in Marketing

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

Duke Ellington & John Coltrane

Duke Ellington & John Coltrane (180g) (Deluxe-Edition)

Zwei großen Namen auf dem Cover einer LP waren schon im Jahr 1962 eine verkaufsfördernde Idee und so ließ man den Pianisten Duke Ellington zum eigentlichen John Coltrane Quartett stoßen. Es wurden vornehm…

Daniel Heine

Employer Branding und Personalmarketing im Rettungsdienst

Dieses Fachbuch gibt einen umfassenden und strukturierten Überblick über die wichtigsten Methoden und Ansätze für ein erfolgreiches Employer Branding und Personalmarketing im Rettungsdienst. Angesichts de…

Kian Bakhtiari

Marketing for Social Change

Create positive change for both society and your business by embedding purpose into the heart of your brand's strategy.

Gabriele Troilo

Marketing in Creative Industries

Focusing on the author's innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts …

Sarah Montano

Retail Marketing

Learn how retailers can succeed with this textbook that covers the key concepts and practices of contemporary retail marketing and management.

Kian Bakhtiari

Marketing for Social Change

Business as usual is not an option anymore. We need a new way of doing things and brands can no longer afford to stay silent on important social and environmental issues. With more consumer and legal scru…

Caroline Florence

Data Storytelling in Marketing

Learn how to use data more effectively to develop compelling evidence-based stories that influence, persuade and drive strategic decisions.

Katie King

AI Strategy for Sales and Marketing

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

Katie King

AI Strategy for Sales and Marketing

Learn how to implement an integrated AI strategy that connects your marketing, sales and customer experience, to achieve and sustain the competitive edge.

Ashley Faus

Human-Centered Marketing

Transform your marketing strategy to place the audience front and center, building trust with consumers, developing brand awareness and driving sales.

Stefanie Marx, Jens Kröger

Strategic Agility in Marketing

This book offers a comprehensive guide to establishing marketing organizations and teams based on Agile principles. By emphasizing a customer-centric mindset, flexible structures, cross-functional collabo…

Shiv Singh

Marketing with AI for Dummies

Boost your output with AIIt's time for marketers to adapt to another world-altering new technology. This time, it's artificial intelligence, and it's poised to impact how marketers get their work done. Th…

Caroline Florence

Data Storytelling in Marketing

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understa…