Marketing-Mix – Bücher, CDs, LPs und mehr, Seite 10

Jo Wiltshire, Catrin Cousins
Fashion Marketing

This is a key textbook for understanding fashion marketing in a global, digital and sustainable era. Fashion Marketing by Jo Wiltshire and Catrin Cousins offers undergraduate and postgraduate students a c…

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Hanne Knight, Lizette Vorster Larsen
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

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Paul Steiner
Quick Guide Duftmarketing

Dieses Buch ist eine kompakte Einführung in das Duftmarketing und bietet Marketingverantwortlichen, die ihrem Unternehmen bzw. ihren Marken ein unverwechselbares Duftprofil verleihen möchten, zahlreiche p…

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Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.Neuromarketing is a practical guide for mid-career marketer…

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Daniel Dan, Thomas Reutterer
Text Analytics in Marketing

Classroom Companion: Business

This book offers a comprehensive introduction to text mining and text analytics tailored for marketers. It presents key techniques for analyzing, compressing, classifying, and visualizing textual data and…

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Hanne Knight, Lizette Vorster Larsen
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

lieferbar innerhalb 2-3 Wochen

Buch

Kamila Miller
Data-Driven Marketing Strategy

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies. Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning…

lieferbar innerhalb 2-3 Wochen

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Virág Molnár
Marketing Radicalism

The commodification and marketing of nationalism in a populist-governed countryMost accounts of populist politics revolve around political parties, electoral politics, eroding democratic institutions, med…

lieferbar ab 13.10.2026.

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Virag Molnar
Marketing Radicalism

Princeton Studies in Cultural Sociology

The commodification and marketing of nationalism in a populist-governed countryMost accounts of populist politics revolve around political parties, electoral politics, eroding democratic institutions, med…

lieferbar ab 13.10.2026.

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Erik Balzer
Erfolgsfaktoren im Dorfmarketing

Dörfliche Gemeinschaften stehen heute vor großen Herausforderungen und die Zeiten landwirtschaftlich geprägter Idylle sind vielerorts längst vorbei. Im Schatten von Großstädten oftmals als "Schlafdör…

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Rajkumar Venkatesan, Jim Lecinski
The AI Marketing Canvas

Five essential steps to take you from "zero to superhero" with AI for marketingFor marketers, the landscape is shifting underfoot. Artificial intelligence is no longer a futuristic concept but a…

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Michael Kleinjohann
Haptische Werbung. Merchandising. Licensing.

Geschichte der haptischen Werbung.- Marktstruktur und Marktdynamik von haptischer Werbung, Merchandising und Licensing.- Leistungen und Wertschöpfungen von haptischer Werbung und Merchandising.- Ethisches…

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Devin Bramhall
B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

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The Marketing Firm, Volume II

This book advances the Theory of the Marketing Firm (TMF), offering a rich collection of case studies that demonstrate how marketing-oriented enterprises operate across diverse sectors. Through empirical …

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Rafal Michalski
Modelling in Marketing Research

This book offers a comprehensive approach to modelling visual behaviour in marketing research, particularly through the lens of various types of Hidden Markov Models, including a new linguistic pattern-ba…

lieferbar ab 2.6.2026.

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Kamila Miller
Data-Driven Marketing Strategy

The comprehensive undergraduate guide to designing creative, data-driven marketing strategies. Data-Driven Marketing Strategy gives upper-level undergraduate students a comprehensive framework for turning…

lieferbar innerhalb 2-3 Wochen

Buch

Ana Mourão
Strategic Marketing Skills

Develop the strategic marketing skills that accelerate career growth and business impact.Built around eight core competencies, this book helps marketers strengthen their leadership profile and demonstrate…

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Kshitij Bhoumik
Artificial Intelligence in Marketing

This essential textbook will equip students to understand core marketing principles through the lens of real-world AI applications.***Artificial Intelligence in Marketing***by Kshitij Bhoumik is ideal for…

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Ana Mourão
Strategic Marketing Skills

Develop the strategic marketing skills that accelerate career growth and business impact.Built around eight core competencies, this book helps marketers strengthen their leadership profile and demonstrate…

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Buch

Gabriele Troilo
Marketing in Creative Industries

The challenges of delivering value in industries as diverse as music, tourism, fashion, visual arts, heritage and cinema are different from those one might encounter in conventional commercial organisatio…

lieferbar in mind. 4 Wochen

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