Marketing-Management – Bücher, CDs, LPs und mehr, Seite 10

Kshitij Bhoumik

Artificial Intelligence in Marketing

This essential textbook will equip students to understand core marketing principles through the lens of real-world AI applications.***Artificial Intelligence in Marketing***by Kshitij Bhoumik is ideal for…

Ana Mourão

Strategic Marketing Skills

Develop the strategic marketing skills that accelerate career growth and business impact. The Strategic Marketer's Toolkit is a practical guide for mid-career marketing professionals ready to move from ta…

B.R.E.T.O.N.S

B.R.E.T.O.N.S

Lorri Mon, Christie Koontz

Marketing and Social Media

Marketing and Social Media: A Guide for Libraries, Archives, and Museumsis a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an …

Ana Mourão

Strategic Marketing Skills

Develop the strategic marketing skills that accelerate career growth and business impact. The Strategic Marketer's Toolkit is a practical guide for mid-career marketing professionals ready to move from ta…

Praxishandbuch Digitales Management

Dieses umfassende Nachschlagewerk erklärt die digitale und insbesondere KI-basierte Transformation von Marketing und Vertrieb sowie innovative Strategien anhand von konkreten Anwendungsbeispielen. Experte…

Kamilla Jones

International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

Kamilla Jones

International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

Katie Hart

Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact.Neuromarketing is a practical guide for mid-career marketer…

Nasir Salari

Advanced Marketing Analytics

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics. Advanced Marketing Analytics by Nasir Salari provides postgraduate students with …

Xiaojing Dong

Marketing Analytics and Data Science

This textbook demonstrates the application of recent advancements in data science to address various marketing issues. It provides a unique framework for transforming marketing problems into data science …

Nasir Salari

Advanced Marketing Analytics

This textbook is ideal for learning and understanding more advanced data and analytical techniques in marketing analytics. Advanced Marketing Analytics by Nasir Salari provides postgraduate students with …

Digital Economy: Die neuen Spielregeln für Unternehmen

Dieses Buch erläutert alle Aspekte der Transformation hin zu einer Digital Economy und analysiert die Auswirkungen auf Marketing, Sales und Management. Der interdisziplinäre Begriff der Digital Economy ad…

The Marketing Firm, Volume I

Introduction to case histories of the marketing firm.- 2. The theory of the marketing firm in the light of the imperatives of consumer- oriented management.- 3. The marketing firm and pay- per- outcome bu…

Greg Kihlstrom

Marketing Technology Platforms

No detailed description available for "Marketing Technology Platforms".

Multidisciplinary Approaches to Contemporary Marketing

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate socia…

Alexandra Polunin

Don't be evil

Entdecke, wie ethisches Marketing zum Erfolg führt! Alexandra Polunin zeigt, wie Selbstständige und Unternehmen verantwortungsvoll und wertebasiert agieren können. Sie deckt problematische Praktiken wie S…

Lorri Mon, Christie Koontz

Marketing and Social Media

Everything librarians, archivists, and museum professionals need to learn about marketing and social media today.

Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh, Gudrun Roose

Marketing Communications: A European Perspective

Explore the strategies and practices of marketing communications in a European contextMarketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offer…