Marketing-Management – Bücher, CDs, LPs und mehr, Seite 10

Devin Bramhall

B2B Content Marketing Strategy

As B2B buyer behavior, platform and algorithm changes continue at a faster pace, two things remain the same. First, people still want to buy from people, so the importance of humanizing B2B brands is cruc…

B.R.E.T.O.N.S

B.R.E.T.O.N.S

Paul Steiner

Quick Guide Duftmarketing

Einleitung.- Wahrnehmung und Wirkung olfaktorischer Reize.- Markenrecht -- Die Duftmarke.- Duft Marketing.- Praxisbeispiele olfaktorischer Marken.- Fazit und Ausblick.- Experteninterviews.

Guido Grunwald, Ali Kara, John E. Spillan

Relationship-Oriented Sustainability Marketing

This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public…

Lorri Mon, Christie Koontz

Marketing and Social Media

Marketing and Social Media: A Guide for Libraries, Archives, and Museumsis a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an …

Kamilla Jones

International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

Kamilla Jones

International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

The Marketing Firm, Volume I

Introduction to case histories of the marketing firm.- 2. The theory of the marketing firm in the light of the imperatives of consumer- oriented management.- 3. The marketing firm and pay- per- outcome bu…

Xiaojing Dong

Marketing Analytics and Data Science

This textbook demonstrates the application of recent advancements in data science to address various marketing issues. It provides a unique framework for transforming marketing problems into data science …

Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci

Essential B2B Marketing Strategies

This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relatio…

Sustainability Marketing in Emerging Economies

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from case…

Greg Kihlstrom

Marketing Technology Platforms

No detailed description available for "Marketing Technology Platforms".

Multidisciplinary Approaches to Contemporary Marketing

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate socia…

Ijeoma Onwumere

Principles of Marketing Analytics

This practical undergraduate textbook is ideal for understanding data-driven, analytical marketing skills.Principles of Marketing Analytics is an introductory textbook for undergraduate and postgraduate m…

Digital Economy: Die neuen Spielregeln für Unternehmen

Dieses Buch erläutert alle Aspekte der Transformation hin zu einer Digital Economy und analysiert die Auswirkungen auf Marketing, Sales und Management. Der interdisziplinäre Begriff der Digital Economy ad…

Joseph H. Hancock, Patricia Mink Rath, Penny Gill, Richard Petrizzi

Marketing Fashion

Marketing Fashion: A Cross-Cultural Perspective, Second Edition is your comprehensive dive into marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven…

Lorri Mon, Christie Koontz

Marketing and Social Media

Everything librarians, archivists, and museum professionals need to learn about marketing and social media today.

Arne Nygaard

Green Marketing and Entrepreneurship

This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses …

Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh, Gudrun Roose

Marketing Communications: A European Perspective

Explore the strategies and practices of marketing communications in a European contextMarketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offer…