Marketing-Management – Bücher, CDs, LPs und mehr, Seite 10

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Devin Bramhall
B2B Content Marketing Strategy

How can you create B2B content marketing strategies that deliver predictable growth?B2B Content Marketing Strategy is a practical guide for mid-career marketers who want to implement human-centric strateg…

lieferbar ab 28.10.2025.

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Greg Kihlstrom
Marketing Technology Platforms

No detailed description available for "Marketing Technology Platforms".

lieferbar innerhalb 2-3 Wochen

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Multidisciplinary Approaches to Contemporary Marketing

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate socia…

lieferbar innerhalb 2-3 Wochen

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Sustainability Marketing in Emerging Economies

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from case…

lieferbar innerhalb 2-3 Wochen

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Hanne Knight, Lizette Vorster
Digital Marketing in Practice

Learn how to create effective digital marketing campaigns, analyse competitor behaviour and implement strategies in a responsible way with the 2nd edition of this textbook for undergraduate and postgradua…

lieferbar ab 27.1.2026.

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Lorri Mon, Christie Koontz
Marketing and Social Media

Everything librarians, archivists, and museum professionals need to learn about marketing and social media today.

lieferbar innerhalb 1-2 Wochen

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Ijeoma Onwumere
Principles of Marketing Analytics

This introductory textbook demystifies the complex field of marketing analytics, taking students on a journey from fundamental concepts to practical insights.Ideal for undergraduate students, beginning to…

lieferbar ab 24.2.2026.

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Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh, Gudrun Roose
Marketing Communications: A European Perspective

Explore the strategies and practices of marketing communications in a European contextMarketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offer…

sofort lieferbar

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Arne Nygaard
Green Marketing and Entrepreneurship

This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses …

lieferbar innerhalb 2-3 Wochen

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Marketing Theory and Practice in Romania

Over the last three decades, the Romanian economy transitioned from a centralized, nonmarket economy, that outlawed private property, to a thriving, free-market economy. During this time, it had to overco…

lieferbar innerhalb 2-3 Wochen

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Joseph Whitson
Marketing the Wilderness

"Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in these spaces. Joseph W…

lieferbar innerhalb 1-2 Wochen

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Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible.In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly n…

lieferbar innerhalb 1-2 Wochen

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Emma Meheux
Sales Before Marketing

Are you ready to take your sales and marketing results to the next level?Sales Before Marketing is your essential roadmap to building a strong sales strategy before wasting money on marketing that doesn't…

lieferbar innerhalb 2-3 Wochen

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Greg Kihlstrom
Marketing Measurement and Analytics

This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You'll cover topics such as: align…

lieferbar innerhalb 2-3 Wochen

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Susan Walsh
Optimizing Sales and Marketing Data

Data quality issues are an ever-growing problem for sales and marketing. Professionals in these sectors are expected to understand, clean and categorize data, though they may not always be data profession…

lieferbar ab 31.3.2026.

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Chris Miles
The Marketing of Service-Dominant Logic

¿Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch i…

lieferbar innerhalb 2-3 Wochen

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Emílio Távora Vilar
Ten and a Half Lessons in Marketing

This uniquely accessible textbook offers students and field practitioners a series of insightful lessons on marketing, each exploring a distinct theme. Unlike traditional textbooks, this easy-to-read guid…

lieferbar ab 21.3.2026.

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Anders Parment, Hugo Guyader, Mikael Ottosson, Pia A. Albinsson
Marketing and Sustainability

In-depth, authoritative overview of sustainability issues and how sustainability is integrated into management and marketing theory and practicesMarketing and Sustainability equips readers in the fields o…

lieferbar in mind. 4 Wochen

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Rajkumar Venkatesan, Jim Lecinski
The AI Marketing Canvas, Second Edition

Five essential steps to take you from "zero to superhero" with AI for marketingFor marketers, the landscape is shifting underfoot. Artificial intelligence is no longer a futuristic concept but a…

lieferbar ab 17.2.2026.

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Agritourism Marketing in Africa

This edited volume takes a multi-faceted approach, giving readers insights into the role of digital and social media marketing in the agritourism industry in Africa. Each chapter provides theoretical and …

lieferbar innerhalb 2-3 Wochen

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