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Marketing in a Multicultural and Vibrant World

Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advan…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 186,19

Paolo Antonetti, Paul Baines, Sara Rosengren, Sophie Whitehouse
Fundamentals of Marketing

Based on the bestselling Marketing by Baines et al, Fundamentals of Marketing is the most relevant yet concise guide to marketing, combining essential theories with a global range of practitioner insights.

lieferbar ab 1.8.2025.
Buch
Aktueller Preis: EUR 68,20

Ezlika M. Ghazali, Dilip S. Mutum
Consumers, Society and Marketing

Environment and social responsibility are paramount for any modern business strategy, and the field of marketing is adapting itself to the new focus on sustainability. The study of the interface between c…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 142,37

Lorri Mon, Christie Koontz
Marketing and Social Media

Everything librarians, archivists, and museum professionals need to learn about marketing and social media today.

lieferbar ab 10.7.2025.
Buch
Aktueller Preis: EUR 65,68

Lorri Mon, Christie Koontz
Marketing and Social Media

Everything librarians, archivists, and museum professionals need to learn about marketing and social media today.

lieferbar ab 10.7.2025.
Buch
Aktueller Preis: EUR 145,86

Azhar Ul Haque Sario
Basic Marketing Course

Dive into the future of marketing with "Basic Marketing Course: University Textbook"!This book explores the exciting new trends shaping the field. Discover the metaverse as a marketing platform.…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 24,28

Sustainability Marketing in Emerging Economies

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from case…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 204,83

Arne Nygaard
Green Marketing and Entrepreneurship

This comprehensive book reveals the intricate interplay between entrepreneurship, strategy, and marketing management in the context of sustainability. The book champions the green shift within businesses …

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 90,66

Nitin Kartik
Product Marketing Wisdom

Dive into Product Marketing Wisdom, the Amazon bestseller and ultimate handbook for aspiring and seasoned Product Marketers alike. Learn from 100+ thought leaders as they share strategies that drive succe…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 16,95

Tom Ollerton
Using Creativity and Data in Marketing

Understand how to harness data to drive creativity in your marketing, creating data-informed, imaginative campaigns that have real-world impact.

lieferbar ab 3.9.2025.
Buch
Aktueller Preis: EUR 37,37

Joseph Whitson
Marketing the Wilderness

"Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in these spaces. Joseph W…

lieferbar in mind. 4 Wochen
Buch
Aktueller Preis: EUR 114,86

Joseph Whitson
Marketing the Wilderness

"Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in these spaces. Joseph W…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 22,44

Greg Kihlstrom
Marketing Measurement and Analytics

This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You ll cover topics such as: align…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 37,84

Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied a…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 29,42

Iain Brown
Mastering Marketing Data Science

Unveil the future of marketing with data science as your guide, transforming insights into action and theory into practiceIn an era where data reigns supreme, Mastering Marketing Data Science: A Comprehen…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 90,29

Peter E Rossi, Greg M Allenby, Sanjog Misra
Bayesian Statistics and Marketing

Fine-tune your marketing research with this cutting-edge statistical toolkitBayesian Statistics and Marketing illustrates the potential for applying a Bayesian approach to some of the most challenging and…

lieferbar innerhalb 1-2 Wochen
Buch
Aktueller Preis: EUR 133,25

Daniel Heine
Employer Branding und Personalmarketing im Rettungsdienst

Dieses Fachbuch gibt einen umfassenden und strukturierten Überblick über die wichtigsten Methoden und Ansätze für ein erfolgreiches Employer Branding und Personalmarketing im Rettungsdienst. Angesichts de…

lieferbar ab 26.7.2025.
Buch
Aktueller Preis: EUR 39,99

Greg Kihlstrom
Using AI in Marketing

In today's dynamic marketing landscape, artificial intelligence (AI) stands at the forefront of innovation, offering unprecedented opportunities for marketers. This book enables marketing professionals to…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 34,83

Mark Lamplugh
The AI Marketing Playbook

Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, persona…

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 40,38

Advances in Digital Marketing and eCommerce

The Digital Marketing and eCommerce Conference brings together leading researchers and scholars to exchange and share their experiences and findings on all aspects of ecommerce and digital marketing.This …

lieferbar innerhalb 2-3 Wochen
Buch
Aktueller Preis: EUR 219,03
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