Marketing-Automation – Bücher, CDs, LPs und mehr, Seite 10

Guido Grunwald, Ali Kara, John E. Spillan

Relationship-Oriented Sustainability Marketing

This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public…

B.R.E.T.O.N.S

B.R.E.T.O.N.S

Lorri Mon, Christie Koontz

Marketing and Social Media

Marketing and Social Media: A Guide for Libraries, Archives, and Museumsis a much-needed guide to marketing for libraries, archives, and museum professionals in the social media age. This book is both an …

Xiaojing Dong

Marketing Analytics and Data Science

This textbook demonstrates the application of recent advancements in data science to address various marketing issues. It provides a unique framework for transforming marketing problems into data science …

The Marketing Firm, Volume I

Introduction to case histories of the marketing firm.- 2. The theory of the marketing firm in the light of the imperatives of consumer- oriented management.- 3. The marketing firm and pay- per- outcome bu…

Sustainability Marketing in Emerging Economies

This book addresses the environmental, social, and economic challenges that corporations in emerging economies face, focusing on sustainability marketing as a paradigm-shifting approach. Drawing from case…

Alexandra Polunin

Don't be evil

Entdecke, wie ethisches Marketing zum Erfolg führt! Alexandra Polunin zeigt, wie Selbstständige und Unternehmen verantwortungsvoll und wertebasiert agieren können. Sie deckt problematische Praktiken wie S…

Naushaba Chowdhury, Pravin Balaraman, Jonathan Liu, Ibrahim Sirkeci

Essential B2B Marketing Strategies

This textbook equips readers with a clear understanding of how B2B markets have evolved in recent years, from the traditional focus on product development to more targeted approaches that focus on relatio…

Ijeoma Onwumere

Principles of Marketing Analytics

This practical undergraduate textbook is ideal for understanding data-driven, analytical marketing skills.Principles of Marketing Analytics is an introductory textbook for undergraduate and postgraduate m…

Multidisciplinary Approaches to Contemporary Marketing

This book uniquely combines literature from different research fields of marketing, such as social and psychological perspectives, behavioral sciences, the digital era, sustainability, and corporate socia…

Greg Kihlstrom

Marketing Technology Platforms

No detailed description available for "Marketing Technology Platforms".

Patrick De Pelsmacker, Maggie Geuens, Joeri Van Den Bergh, Gudrun Roose

Marketing Communications: A European Perspective

Explore the strategies and practices of marketing communications in a European contextMarketing Communications: A European Perspective, 8th Edition, by De Pelsmacker, Geuens, Van den Bergh and Roose offer…

Lorri Mon, Christie Koontz

Marketing and Social Media

Everything librarians, archivists, and museum professionals need to learn about marketing and social media today.

Joseph H. Hancock, Patricia Mink Rath, Penny Gill, Richard Petrizzi

Marketing Fashion

Marketing Fashion: A Cross-Cultural Perspective, Second Edition is your comprehensive dive into marketing theories and practices as they specifically relate to apparel, home goods, and other design-driven…

Kamilla Jones

International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

Johanna Gollnhofer, Jan Pechmann

The 60% Potential

Around 60% of people are unsure where they stand: on one hand, they view green consumption and sustainable behavior as important; on the other, they associate these with buzzkills like rationality, sacrif…

Kamilla Jones

International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

Peter Gschwendtner

Klug!

Dieses Buch ist kein weiteres Theoriepapier - es ist ein Praxisbericht aus der Realität eines Unternehmers, der selbst erlebt hat, wie klassische Marketing- und Vertriebsversprechen oft ins Leere laufen. …

Marketing Theory and Practice in Romania

Over the last three decades, the Romanian economy transitioned from a centralized, nonmarket economy, that outlawed private property, to a thriving, free-market economy. During this time, it had to overco…