Trefferliste "Marketing And Management" - alle Bücher

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Douglas W Hubbard
How to Measure Anything in Project Management

Uncover common project management myths to improve project successHow to Measure Anything in Project Management explains why popular methods for measurement in project management are flawed and describes …

sofort lieferbar

Buch

Malini Runtasewee, Adrián Sánchez
Managing AI Projects

Successfully delivering AI projects requires more than technical expertise--it demands a new kind of project management. Managing AI Projects is your practical guide to leading artificial intelligence ini…

lieferbar ab 30.6.2026.

Buch

Matt Britton
Generation AI

Praise for Generation AI"With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative a…

lieferbar innerhalb 1-2 Wochen

Buch

Anemari Fiser
Leveling Up as a Tech Lead

Becoming a tech lead is one of the most challenging transitions in a technical career. You're no longer just writing code; now you're guiding people, aligning teams, and translating strategy into executio…

sofort lieferbar

Buch

Daniel Heine
Employer Branding und Personalmarketing im Rettungsdienst

Dieses Fachbuch gibt einen umfassenden und strukturierten Überblick über die wichtigsten Methoden und Ansätze für ein erfolgreiches Employer Branding und Personalmarketing im Rettungsdienst. Angesichts de…

lieferbar innerhalb 2-3 Wochen

Buch

B Sebastian Reiche
Proximity

Rapid advances in technology and digitalization have dramatically narrowed the boundaries that once separated us. We can join meetings or collaborate across time zones without leaving our homes; conversin…

lieferbar ab 3.9.2026.

Buch

Steven Ekstract, Stu Seltzer
Brand Licensing for Dummies

Drive revenue growth through brand licensingLicensing is a game-changing strategy for manufacturers (licensees) to partner with brand owners (licensors), unlocking new opportunities and revenue from trust…

lieferbar innerhalb 1-2 Wochen

Buch

Jean-Pierre Danthine, John B Donaldson, Samuel Danthine
Intermediate Financial Theory

Intermediate Financial Theory, Fourth Edition provides an updated and thorough explanation of basic financial concepts, in a manner accessible both to those new to the subject and to those without a deep …

lieferbar in mind. 4 Wochen

Buch

Robb Wilson, Josh Tyson
Age of Invisible Machines

Praise for Age of Invisible Machines"If you're responsible for delivering practical agentic AI solutions, Age of Invisible Machines is an essential read." - Tim Wood, Head of Design & User E…

lieferbar innerhalb 2-3 Wochen

Buch

Richard P. Bagozzi, Attila Yaprak
Foundations of Consumer Behavior

International Marketing and Management Research

This book delves into the intricate aspects of consumer behavior, exploring constructs such as attitudes, values, and identity through comprehensive literature reviews. It extends this exploration to enco…

lieferbar innerhalb 2-3 Wochen

Buch

Juan Pablo Buriticá, James Turnbull
Engineering Leadership: The Hard Parts

Whether they're building a startup or scaling an established org, engineering leaders know the real job is keeping chaos under control. In a world of shifting priorities, scarce resources, and rapid chang…

sofort lieferbar

Buch

Mark C Layton, Steven J Ostermiller, Dean J Kynaston
Agile Project Management For Dummies

Boost your projects' efficiency and effectivenessLooking for a resource that helps you complete projects faster, better, and cheaper? Look no further than Agile Project Management For Dummies, your handy …

sofort lieferbar

Buch

Jens Kawelke, Thomas Niebisch
AI-Driven Transformation - Practical Frameworks for Real-World Impact

Future of Business and Finance

This guidebook offers a pragmatic roadmap that helps teams scale agentic AI across the enterprise, including digital product development. Part 1 follows a structured seven-day arc to guide professionals t…

lieferbar ab 2.5.2026.

Buch

C. Todd Lombardo, Bruce Mccarthy, Evan Ryan, Michael Connors
Product Roadmaps Relaunched

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization whe…

lieferbar ab 15.6.2026.

Buch

Dain Walker
The 90 Day Brand Plan

Become a known name and authority in your field to unlock infinite money-making opportunitiesIn The 90 Day Brand Plan: A Step-by-Step Guide to Mastering the Art of Branding, celebrated branding agency fou…

lieferbar ab 28.4.2026.

Buch

Rachel Miller
Successful Change Communication

Deliver strategic change communication that strengthens leadership credibility, protects organizational stability and delivers informed results.Successful Change Communication equips senior communication …

lieferbar ab 28.4.2026.

Buch

Amanda Cosco
Electric Runway

Expert cultural, social, and global perspective on the future of the $3 trillion fashion industryWritten by Amanda Cosco, a fashion insider with experience reporting from the front lines of every stage of…

lieferbar innerhalb 1-2 Wochen

Buch

Jeff Sutherland
Scrum

**A 10th Anniversary edition of the bestselling productivity bible from the co-creator of Scrum - now updated with brand new methods for working faster and smarter.'This book contains immense practical va…

sofort lieferbar

Buch

Axel Steuernagel
Digitale Transformation des Marketings und Vertriebs in B2B-Unternehmen

essentials

Die digitale Revolution verändert Marketing und Vertrieb in B2B-Unternehmen grundlegend. Dieses Buch behandelt die wesentlichen Trends und Technologien, von digitalem B2B-Marketing zum virtuellen, datenge…

lieferbar innerhalb 2-3 Wochen

Buch

The Palgrave Handbook of Strategy, Change and Transformational Project Leadership

This handbook presents contemporary research on the topic of strategy, change and transformational project leadership to identify new ways of thinking about management problems, research and pedagogy. The…

lieferbar ab 14.6.2026.

Buch

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