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Daniel Koch, Andreas Kohne, Nils Brechbühler
Prompt Engineering in the Enterprise - An Introduction

This book provides a step-by-step introduction to the art of prompt engineering - the most essential skill for the efficient use of generative AI. Since the introduction of ChatGPT at the latest, Large La…

lieferbar innerhalb 2-3 Wochen

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Andreas Wollermann
Nach Generation Z kommt Alpha

Wir stecken mitten in einem gewaltigen Missverständnis. Während wir noch darüber streiten, ob die Generation Z 'arbeitsunwillig' oder nur 'anders' ist, betritt bereits die Generation Alpha die Bühne. Eine…

lieferbar ab 24.9.2026.

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The Research Contributions of Donald R. Lehmann to Marketing, Volume 6

Great Thinkers in Marketing

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors orga…

lieferbar ab 31.7.2026.

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Andrew Corcoran
Introduction to Marketing

This concise introductory textbook enables students to understand and apply the key concepts of marketing.

lieferbar in mind. 4 Wochen

Buch

Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

lieferbar innerhalb 2-3 Wochen

Buch

Walter Wymer
Strategic Brand Management for Small Businesses

Classroom Companion: Business

With small businesses, the business is the brand, in contrast to corporations that have a portfolio of branded products. Therefore, effective brand management is dependent upon the business growing its br…

lieferbar innerhalb 2-3 Wochen

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Advanced Technologies in Business, Volume I

Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science

This two-volume work explores how advanced, technologically orientated business research aims to foster organizational and industry evolution, along with sustainable progress of enduring societal implicat…

lieferbar innerhalb 2-3 Wochen

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Tourism Agility in Times of Crisis and Uncertainty 2

In times of crisis and uncertainty, tourism suffers multiple transformations such as societal, ecological, technological, and political changes, among many others. Beyond the cyclical adjustments, these u…

lieferbar innerhalb 1-2 Wochen

Buch

Daniel Neye, Joachim Bongard
Brands in Times of Constant Change

The world is in a constant state of crisis --- with brands right in the middle of it. Whether it is climate change, artificial intelligence, political conflicts, or societal upheavals: companies must act …

lieferbar innerhalb 2-3 Wochen

Buch

Andreas Krämer, Thomas Burgartz, Christina Muzzu
Customer Value-centered Management

Future of Business and Finance

This book explores Customer Value-centered Management as a modern corporate approach, emphasizing its dual nature: data-driven yet comprehensive. Facing heightened time pressure and uncertainty, managemen…

lieferbar innerhalb 2-3 Wochen

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Justyna Ganassali
Storytelling and Consumer Brand Relationships

This book offers a comprehensive and integrated perspective on brand management, addressing a persistent challenge in the field: the fragmentation of theory and the measurement of brand value. Despite ext…

lieferbar ab 2.7.2026.

Buch

Hartmut Sieck
KEY ACCOUNT PLAN - Done right from the start!

Key account plans are considered indispensable and yet in many companies they are rather reluctantly filled out, ignored, inflated into a paper exercise or, on the contrary, bloated into slain documents. …

lieferbar innerhalb 2-3 Wochen

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Jose Filipe Torres, Recep Richie Karaburun
Nation and Place Branding

In an age of global competition, where cities, regions, and countries vie for investment, talent, tourism, and influence, this textbook offers a comprehensive roadmap to building strong, credible, and res…

lieferbar innerhalb 2-3 Wochen

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Rachel Miller
Successful Change Communication

Deliver strategic change communication that strengthens leadership credibility, protects organizational stability and delivers informed results.Successful Change Communication equips senior communication …

lieferbar innerhalb 2-3 Wochen

Buch

John S McKeown
Brand Management in Canadian Law, Sixth Edition

Brand Management in Canadian Law offers a comprehensive understanding of the intersections between branding processes and the application of Canadian laws and legislation. Now in its sixth edition, this i…

lieferbar innerhalb 2-3 Wochen

Buch

Pierre-Yves Donzé, Harry Guhl
Luxury Brand Management and Heritage Revival

A comprehensive study of the revitalization and relaunch of luxury brands, using the Swiss watch industry as a case study and covering brands such as Patek Philippe, Hublot and Breguet.

lieferbar in mind. 4 Wochen

Buch

Theresia Mennekes
Digital Transformation in Retail

Handel und Internationales Marketing Retailing and International Marketing

Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage…

lieferbar innerhalb 2-3 Wochen

Buch

Joachim Link
Marketing - Fallstudien aus der Region Hohenlohe-Tauber

Seit etwa 20 Jahren wird im Rahmen der Veröffentlichungsreihe des Swiridoff-Verlags regelmäßig ein Einblick in die Arbeit der betriebswirtschaftlichen Studiengänge am Campus Künzelsau der Hochschule Heilb…

sofort lieferbar

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Nadine Scharfenort
Tourism NOW: Halal-Tourismus

Tourism Now

Der Halal-Tourismus boomt! Immer mehr Muslim:innen reisen um die Welt. Dieser Trend bietet für Destinationen zahlreiche Chancen - auch im deutschsprachigen Raum. Vor der Pandemie wuchs dieses Segment star…

lieferbar ab 16.11.2026.

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Empowering Digital Transformation

This book contains selected papers from the 2025 Greek Marketing Academy and the Global Alliance of Marketing and Management Associations Joint Symposium (GMA-GAMMA2025) held from July 24 to 27, 2025, in …

lieferbar innerhalb 2-3 Wochen

Buch

Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.