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The Palgrave Handbook of Strategy, Change and Transformational Project Leadership

This handbook presents contemporary research on the topic of strategy, change and transformational project leadership to identify new ways of thinking about management problems, research and pedagogy. The…

lieferbar ab 20.4.2026.

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Monzo
The Book of Money

THE SUNDAY TIMESTOP TEN BESTSELLER'Informative...warm in tone and easy to understand. A safe space to learn about money.' Clare Seal, author and founder of My Frugal Year'An evergreen guide to keep throug…

lieferbar innerhalb von 1-3 Tagen

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Cole Nussbaumer Knaflic
Storytelling with Data

International bestseller with over half a million copies sold!Celebrate a decade of data storytelling with this special 10th anniversary edition of Storytelling with Data. Featuring refreshed visuals, exp…

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Bernhard Mendes Bürgi. Exhibitions 1982-2016

The publication concentrates on Bernhard Mendes Bürgi's more than thirty years of curatorial work. The focus is on a typographically generously designed list of all 110 exhibitions that Bürgi has been res…

sofort lieferbar

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Betriebswirtschaftslehre für Ingenieure

Dieses Grundlagenwerk bietet in kurz gefasster und übersichtlicher Form und mit vielfältigen Schnittstellen zum Ingenieurwesen einen geschlossenen Überblick über das Gesamtspektrum der Betriebswirtschafts…

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Danae Hartmann-Netzer
Arbeitszeugnisse und Beurteilungen von Mitarbeitenden

Personalangelegenheiten umfassen neben der Einstellung und der Vertragsbeendigung als weitere Aspekte auch die Beurteilung von Mitarbeitenden und Zeugniserstellung. In diesem Kontext sind diverse rechtlic…

Erscheint bald

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Andreas Johannsen, Anne Kramer, Daniela Stokar von Neuforn
Foundations for Software Project Management in Classic and Agile Environments

This book provides the necessary foundational knowledge in the increasingly critical field of software project management. It follows the curriculum of the ASQF® Certified Professional for Project Managem…

lieferbar ab 27.4.2026.

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Sujeevan Vijayakumaran
DevOps

Optimize your software development lifecycle with DevOps! In this project-driven, practical guide, DevOps expert Sujeevan Vijayakumaran will teach you all you need to know about this methodology. Walk thr…

sofort lieferbar

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Oliver Vogler
Brand Management

This textbook provides a practical approach to brand leadership, tailored for master's students in business schools, executive education participants, and brand management professionals. Built around the …

lieferbar ab 17.4.2026.

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Leeya Hendricks
The Platform Playbook

In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.Offering a comprehensive roadmap f…

lieferbar innerhalb 2-3 Wochen

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Philipp Brüggemann
Decomposing Market Shares - Methodological Foundations and Empirical Application

This book includes methodological foundations as well as several empirical applications of the novel method for the decomposition of market shares developed by the author. Philipp Brüggemann demonstrates,…

lieferbar innerhalb 2-3 Wochen

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Lars Heim
Mastering Business Model Stress Testing

Future of Business and Finance

In the ever-evolving landscape of contemporary business, organizations encounter the perpetual challenge of re-evaluating and adjusting their business frameworks. This book presents a comprehensive guide …

lieferbar innerhalb 2-3 Wochen

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Daniel Koch, Andreas Kohne, Nils Brechbühler
Prompt Engineering in the Enterprise - An Introduction

This book provides a step-by-step introduction to the art of prompt engineering -- the most essential skill for the efficient use of generative AI.Since the introduction of ChatGPT at the latest, Large La…

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Gary L. Frazier
Marketing Channel Management

Knowing your end-customer, how they think, and how they make decisions is crucial for the effective design and management of marketing channels. In this comprehensive and engaging new textbook, Frazier de…

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Advanced Technologies in Business, Volume I

Palgrave Intersections of Business and the Sciences, in association with Gnosis Mediterranean Institute for Management Science

This two-volume work explores how advanced, technologically orientated business research aims to foster organizational and industry evolution, along with sustainable progress of enduring societal implicat…

lieferbar innerhalb 2-3 Wochen

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Walter Wymer
Strategic Brand Management for Small Businesses

Chapter 1:Introduction.- Chapter 2:Conceptual Foundations.-Chapter 3:The Brands Identity.- Chapter4: Managing the Brand Experience.- Chapter5: Strategic Brand Management.- Chapter6: Funding Marketing.- Ch…

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Tourism Agility in Times of Crisis and Uncertainty 2

In times of crisis and uncertainty, tourism suffers multiple transformations such as societal, ecological, technological, and political changes, among many others. Beyond the cyclical adjustments, these u…

lieferbar innerhalb 1-2 Wochen

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Daniel Neye, Joachim Bongard
Brands in Times of Constant Change

The world in constant crisis: agility as the key for brands.- Past, present, future: a holistic perspective for brands.- The relationship between brands, advertising, and society.- The new playing fields:…

lieferbar innerhalb 2-3 Wochen

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Andreas Krämer, Thomas Burgartz, Christina Muzzu
Customer Value-centered Management

Part I: Introduction and General Conditions.- 1. The Changed Perspective: eagle eye instead of tunnel vision.- 2. Management after the coronavirus crisis: focus on a holistic approach.- 3. A better unders…

lieferbar innerhalb 2-3 Wochen

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Ingo Reinhardt
The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of A.I.

An in-depth and up-to-date discussion of pricing strategy that incorporates the latest developments in generative AIIn The Pricing Playbook: A Practical Guide to Revenue Growth Management in the Age of A.…

lieferbar ab 16.4.2026.

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