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Agribusiness Innovation and Contextual Evolution, Volume I

Agriculture is the oldest and most traditional of economic sectors, and its business has seen major evolutionary leaps over the past century. Contemporary agribusiness is being influenced and reshaped by …

lieferbar innerhalb 2-3 Wochen

Buch

Irene Yam
Build A World-Class Customer Advisory Board

This book provides the inspiration, secrets, and templates for hosting a world-class CAB and unlocking the power of human connection.

lieferbar innerhalb 2-3 Wochen

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Jean-Noël Kapferer, Vincent Bastien
Luxury Strategy

Deconstruct the marketing of the most successful luxury goods, brands and companies to reveal the unique and often paradoxical 'anti-laws' of successful luxury brand management, with this ground-breaking …

lieferbar innerhalb 2-3 Wochen

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Strategic Innovative Marketing and Tourism

This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT…

lieferbar innerhalb 2-3 Wochen

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Non-Profit Organisations, Volume I

This four-volume book examines, through multiple and cross-discipline perspectives, the science and practice of not-for-profit organisations. These organisations have drawn considerable attention and witn…

lieferbar innerhalb 2-3 Wochen

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Vithala R. Rao
Applied Conjoint Analysis

This book provides different applications and methods of conjoint analysis in marketing. It gives an introduction into the basic ideas of conjoint analysis and describes the steps involved in designing a …

lieferbar ab 13.10.2025.

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Jeb Blount, Anthony Iannarino
The AI Edge

PRAISE FOR THE AI EDGE"What I love most about this book is that, Jeb and Anthony not only demystify artificial intelligence but guide you, step-by-step, through practical, easy-to-understand tactics …

sofort lieferbar

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Philip Kotler
Entrepreneurial Marketing 2

Discover the latest groundbreaking marketing strategies making waves in AsiaReimagining Operational Excellence: Inspirations from Asia by renowned marketing expert and bestselling author Philip Kotler, He…

lieferbar innerhalb 1-2 Wochen

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Marketing in a Multicultural and Vibrant World

Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advan…

lieferbar innerhalb 2-3 Wochen

Buch

Sara Jones
Television, Cult and the Fantastic

Examines their genres, themes, textual and marketing strategies, relating these to wider debates about audiences and consumers, the culture industry, technologies and storytelling

Erscheint bald

Buch

Comfort Ojukwu
Frau

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering SEO, PPC, AI, content strategy, branding, and data analytics, th…

lieferbar innerhalb 2-3 Wochen

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Joseph Whitson
Marketing the Wilderness

"Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in these spaces. Joseph W…

lieferbar innerhalb 1-2 Wochen

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Greg Kihlstrom
Marketing Measurement and Analytics

This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You ll cover topics such as: align…

lieferbar innerhalb 2-3 Wochen

Buch

Mark Lamplugh
The AI Marketing Playbook

Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, persona…

lieferbar innerhalb 2-3 Wochen

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Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

lieferbar innerhalb 2-3 Wochen

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Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd
Marketing Strategy and Competitive Positioning

Develop your knowledge around rigorous marketing strategies and differential advantage in a competitive marketplaceMarketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd a…

lieferbar in mind. 4 Wochen

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Sustainable Digital Marketing for Fashion and Luxury Brands

This book critically examines the evolving fashion and luxury brand sector in the post-COVID-19 era, emphasizing the crucial need for sustainable digital marketing strategies and innovation. The book expl…

lieferbar innerhalb 2-3 Wochen

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Business Analytical Capabilities and Artificial Intelligence-enabled Analytics: Applications and Challenges in the Digital Era, Volume 2

This book explores and discusses how businesses transit from big data and business analytics to artificial intelligence (AI), by examining advanced technologies and embracing challenges such as ethical is…

lieferbar innerhalb 2-3 Wochen

Buch

Craig Legrande, Venky Lakshminarayanan
Ai-Driven Value Management

Unlock the power of generative AI to transform your enterprise B2B sales and marketing strategiesIn AI-Driven Value Management: How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Suc…

lieferbar innerhalb 1-2 Wochen

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Bianca Baumann, Mike Taylor
Think Like a Marketer, Train Like an L&D Pro

Use Marketing Strategies to Captivate and Persuade Your AudienceAt first glance, marketing and L&D may seem like an unlikely combination. But on closer inspection, both fields share two core goals: ge…

lieferbar innerhalb 2-3 Wochen

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