Marketing Strategies – Bücher, CDs, DVDs und mehr, Seite 5

Michael Grover
The SEO Field Guide for Law Firms

SEO in the legal industry must align with both search engine best pra-ctices and the ethical guidelines outlined by state bar associations.

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Strategic Innovative Marketing and Tourism

This open access book presents the latest findings of researchers from around the globe who presented their work at the 10th international conference of Strategic Innovative Marketing and Tourism (ICSIMAT…

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Non-Profit Organisations, Volume I

This four-volume book examines, through multiple and cross-discipline perspectives, the science and practice of not-for-profit organisations. These organisations have drawn considerable attention and witn…

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Matthew Dicks
Stories Sell

"A guide to using the power of storytelling for success in business, whether you're an online marketer, advertising professional, salesperson in any field, small business owner, independent contracto…

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Jeb Blount, Anthony Iannarino
The AI Edge

PRAISE FOR THE AI EDGE"What I love most about this book is that, Jeb and Anthony not only demystify artificial intelligence but guide you, step-by-step, through practical, easy-to-understand tactics …

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Philip Kotler
Entrepreneurial Marketing 2

Discover the latest groundbreaking marketing strategies making waves in AsiaReimagining Operational Excellence: Inspirations from Asia by renowned marketing expert and bestselling author Philip Kotler, He…

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Marketing in a Multicultural and Vibrant World

Marketing as a discipline is in a perpetual state of evolution, continuously adapting to diverse and dynamic environments. From subsistence to highly developed markets characterized by technological advan…

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Sara Jones
Television, Cult and the Fantastic

Examines their genres, themes, textual and marketing strategies, relating these to wider debates about audiences and consumers, the culture industry, technologies and storytelling

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Comfort Ojukwu
Frau

Mastering Digital Marketing: Advanced Strategies for the Modern Marketer is your go-to guide for success in the digital landscape. Covering SEO, PPC, AI, content strategy, branding, and data analytics, th…

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Greg Kihlstrom
Marketing Measurement and Analytics

This book is a comprehensive guide to aligning your marketing strategies with business objectives while embracing the latest innovations in data and AI-driven analytics. You ll cover topics such as: align…

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Joseph Whitson
Marketing the Wilderness

"Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in these spaces. Joseph W…

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Mark Lamplugh
The AI Marketing Playbook

Explore the transformative world of AI-driven marketing by integrating Artificial Intelligence into modern marketing strategies. This book is designed to help businesses optimize their operations, persona…

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Joseph Whitson
Marketing the Wilderness

"Marketing the Wilderness analyzes the relationship between the outdoor recreation industry, public lands in the United States, and Indigenous sovereignty and representation in these spaces. Joseph W…

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Gioele Zamparo
Marketing and Dysfunctional Consumer Behaviour

This book explores the relationship between marketing practices and dysfunctional consumption behaviors, specifically focusing on two behavioral addictions: compulsive buying and problematic gambling. It …

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Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd
Marketing Strategy and Competitive Positioning

Develop your knowledge around rigorous marketing strategies and differential advantage in a competitive marketplaceMarketing Strategy and Competitive Positioning, 8th Edition, by Hooley, Nicoulaud, Rudd a…

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Business Analytical Capabilities and Artificial Intelligence-enabled Analytics: Applications and Challenges in the Digital Era, Volume 2

This book explores and discusses how businesses transit from big data and business analytics to artificial intelligence (AI), by examining advanced technologies and embracing challenges such as ethical is…

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Craig Legrande, Venky Lakshminarayanan
Ai-Driven Value Management

Unlock the power of generative AI to transform your enterprise B2B sales and marketing strategiesIn AI-Driven Value Management: How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Suc…

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Caroline Florence
Data Storytelling in Marketing

Marketers are storytellers, they write content, marketing strategies and devise internal communications, but unless these stories are evidence-based, they won't be believable or truly persuasive. Understa…

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Business Analytical Capabilities and Artificial Intelligence-Enabled Analytics: Applications and Challenges in the Digital Era, Volume 1

This book explores and discusses how businesses transit from big data and business analytics to artificial intelligence (AI), by examining advanced technologies and embracing challenges such as ethical is…

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Salvatore Parisi
Nutrition, Chemistry, and Health Effects of Sugar, Salt, and Milkfat

This book covers sugar, salt and milk fat from a chemical perspective, and presents an overview of the role of these ingredients in our food, focusing on their flavors, satiety-inducing properties, nutrit…

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