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Fridrik Larsen
Commodity Branding

When it comes to branding the energy space, an exciting and largely unexplored field of research emerges. Energy companies are under the spotlight as consumers press for positive action on sustainability,…

lieferbar innerhalb 2-3 Wochen

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Biometrics and Neuroscience Research in Business and Management

The book is designed to impart and convey knowledge as well as understanding of the range of biometric technologies and cybertechnologies, while also stressing their advantages and disadvantages. The auth…

sofort lieferbar

Buch

Advances in Advertising Research XIII

This book provides insights into modern advertising's evolving landscape, revealing how digital innovation and social media have transformed communication strategies and consumer engagement. It addresses …

lieferbar innerhalb 2-3 Wochen

Buch

Advances in Advertising Research XIV

European Advertising Academy

This volume is a compilation of research presented at the 21st International Conference in Advertising (ICORIA), held in Bordeaux (France) in June 2023. Renowned scholars from around the globe share their…

lieferbar innerhalb 2-3 Wochen

Buch

Taylan Mavruk
Quantitative Research Methods in Corporate Finance

This innovative textbook develops students' understanding of empirical research in corporate finance, enabling them to apply econometric methods to their own research. Features include lab work and mini c…

lieferbar innerhalb 2-3 Wochen

Buch

Taylan Mavruk
Quantitative Research Methods in Corporate Finance

"This innovative textbook develops students' understanding of empirical research in corporate finance, enabling them to apply econometric methods to their own research. Features include lab work and …

lieferbar innerhalb 2-3 Wochen

Buch

Welcome to The New Normal: Life After The Chaos

Change is the only constant that marketers deal with on a regular basis. However, the recent pandemic brought about change for every individual on the planet. It not only brought about changes to technolo…

lieferbar innerhalb 2-3 Wochen

Buch

David D'Acunto
The Future of E-Mobility

E-mobility is the future. Its development and consumer adoption are strongly contributing to several of the UN's Sustainable Development Goals, playing a huge role in the shift from linear to circular eco…

lieferbar innerhalb 2-3 Wochen

Buch

Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

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Mastering the Corporate Chess Game

A playbook for decoding unspoken rules of work culture and accelerating up the corporate ladderEvery workplace operates on a set of unwritten norms that shape its internal culture. While business schools …

Erscheint bald

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