Digital Technologies And Marketing Management – alle Bücher, Seite 7

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Modes of Production

Schriften zum Kultur- und Museumsmanagement

To achieve social and environmental sustainability, the performing arts' modes of production are in urgent need of significant transformation, as global crises have dramatically shown. The contributors to…

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Todd Irwin
De-Positioning

What is the brand strategy Apple, Starbucks, and other market leaders have mastered for decades, yet never name? It's not differentiation. It's not purpose. It's something far more powerful, and in today'…

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Water and Wastewater

This book introduces many new concepts and tactics for monitoring and assessing aspects that contribute to environmental degradation. This book will also cover wastewater treatment, groundwater, and the u…

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Douglas W Hubbard
How to Measure Anything in Project Management

Uncover common project management myths to improve project successHow to Measure Anything in Project Management explains why popular methods for measurement in project management are flawed and describes …

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Josh Kaufman
The Personal MBA 10th Anniversary Edition

The 10th anniversary edition of the bestselling foundational business training manual for ambitious readers, featuring new concepts and mental models: updated, expanded, and revised.Many people assume the…

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Anemari Fiser
Leveling Up as a Tech Lead

Becoming a tech lead is one of the most challenging transitions in a technical career. You're no longer just writing code; now you're guiding people, aligning teams, and translating strategy into executio…

lieferbar ab 31.12.2025.

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Alex Schultz
Click Here

The ultimate guide to digital marketing and advertising from one of the most influential digital marketers in the world, Alex Schultz, Chief Marketing Officer of Meta."Alex is one of a small handful …

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Alex Schultz
Click Here

The ultimate guide to digital marketing and advertising - from one of the most influential digital marketers in the world, Alex Schultz, CMO of Meta.Growth is good. But how do you achieve growth for your …

lieferbar in mind. 4 Wochen

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Jens Kawelke, Thomas Niebisch
AI-Driven Transformation - Practical Frameworks for Real-World Impact

Future of Business and Finance

This guidebook offers a pragmatic roadmap that helps teams scale agentic AI across the enterprise, including digital product development. Part 1 follows a structured seven-day arc to guide professionals t…

lieferbar ab 4.2.2026.

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Mark C Layton, Steven J Ostermiller, Dean J Kynaston
Agile Project Management For Dummies

Boost your projects' efficiency and effectivenessLooking for a resource that helps you complete projects faster, better, and cheaper? Look no further than Agile Project Management For Dummies, your handy …

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Pascal Bornet
Irreplaceable

Praise for IRREPLACEABLE"If you think AI is just about robots and algorithms, think again. IRREPLACEABLE will shatter your assumptions and challenge you to reimagine what it means to be human in a ma…

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Holger Timinger
Modern Project Management

In this translation of the updated and expanded new edition of "Modern Project Management", Holger Timinger explains the classic, agile and hybrid approaches to project management. This book is …

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Mark Kingsley
Brands in the Age of AI

Rockport Universal

In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding. Brands in the Age of AI is a timely surv…

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Philip Kotler
Marketing 7.0

"Technology undergoes consistent evolution, with each iteration building upon its predecessors. Microsoft Windows was first released in 1985 and has gone through multiple milestones. The latest versi…

lieferbar ab 7.4.2026.

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Handbook of AI-based Media Disruption

Future of Business and Finance

Generative AI is reshaping the media landscape with unprecedented speed and scale. This book examines the disruptive impact of these technologies on the media sector. From the advent of tools like ChatGPT…

lieferbar ab 4.2.2026.

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Jeff Sutherland
Scrum

**A 10th Anniversary edition of the bestselling productivity bible from the co-creator of Scrum - now updated with brand new methods for working faster and smarter.'This book contains immense practical va…

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CRM Goes Digital

Customer management has taken on entirely new forms since digitalization. This brand-new CRM book is dedicated to the latest approaches that dominate sales, marketing, and service in this era of digitaliz…

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Marily Nika
Building AI-Powered Products

Drawing from her experience at Google and Meta, Dr. Marily Nika delivers the definitive guide for product managers building AI and GenAI powered products. Packed with smart strategies, actionable tools, a…

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Brian Halligan, David Meerman Scott
Marketing Lessons from the Grateful Dead

The Grateful Dead-rock legends, marketing pioneersThe Grateful Dead broke almost every rule in the music industry book. They encouraged their fans to record shows and trade tapes; they built a mailing lis…

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The Palgrave Handbook of Strategy, Change and Transformational Project Leadership

This handbook presents contemporary research on the topic of strategy, change and transformational project leadership to identify new ways of thinking about management problems, research and pedagogy. The…

lieferbar ab 19.2.2026.

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