Trefferliste "Consumer-BrandRelationships" - alle Bücher, CDs, LPs und mehr

Alexander Pfaff,

Augmented Reality and Consumer Behavior in E-Commerce

Augmented Reality (AR) is an innovative technology to improve product evaluation in e-commerce. It enables online consumers to project virtual product models into their surrounding real-world environment …

The Routledge Handbook of Global Islam and Consumer Culture

The Routledge Handbook of Global Islam and Consumer Culture is an outstanding inter- and transdisciplinary reference source to key topics, problems, and debates in this challenging research field. The stu…

The Value of Consumer Data in the Digital Economy

Consumer data has long been the currency of the digital economy - but how is its value determined, who is permitted to trade it, and when do 'free' offers come at a price? This volume provides a comprehen…

Nadia Olivero

Consumer Psychology and Marketing in the Age of AI

A Thorough Resource for Understanding the Applications of Consumer Psychology in Marketing and InnovationConsumer Psychology: An Introduction explores the many applications of psychology in consumer resea…

Disruption, Innovation and Re-Alignment in UK Consumer Law and Policy

This book sets out the future directions for UK consumer law and policy.After decades of EU-driven development, the continuous improvement of UK consumer law and policy has stalled since Brexit. Yet, ther…

Zhen Chen

Tourists, Consumer Contracts and Private International Law in China

This book explores the intersection of consumer contracts and private international law, with a specific focus on tourists in China. The primary aim is to analyze how private international law addresses c…

Johanna Verenkotte

Personal Data Usage and Consumer Behavior in Digital Domains

The use of the internet has seen significant growth in recent years, across devices and national borders. Consumers use the internet for a variety of reasons, such as purchasing products or services, sear…

Plastikman & Chilly Gonzales

Consumed In Key (Black Vinyl)

Meisterwerk der Zurückhaltung Turbo Recordings präsentiert 2022 sein bisher größtes Werk, eine Neuinterpretation von Plastikmans Meisterwerk »Consumed« aus dem Jahr 1998. »Consumed In Key« heißt die Ko…

Jeanette Carlsson Hauff, Jonas Nilsson

A Beginner's Guide to Experiments in Consumer Research

This concise, practical guide demystifies experimental methodology for students embarking on consumer research for the first time. The book follows the natural progression of conducting experimental resea…

Nastasia Gallitz

Influences of Platform Design on Consumer Behavior on Digital Platforms

Digital platforms have fundamentally changed how consumers search for, evaluate, and purchase products. Through design mechanisms such as rankings, recommendations, and information provision, platforms ac…

Collection and Analysis of Text Data in Sensory and Consumer Science

Understanding how consumers truly perceive products is at the heart of sensory and consumer science. While traditional surveys rely on limited, predefined response options, open-ended questions invite par…

Disruption, Innovation and Re-alignment in UK Consumer Law and Policy

This book sets out the future directions for UK consumer law and policy.After decades of EU-driven development, the continuous improvement of UK consumer law and policy has stalled after Brexit. Yet, ther…

Sensory Analysis in the Development and Consumer Perception of Dairy Products

Sensory Analysis in the Development and Consumer Perception of Dairy Products aims to present and discuss the methodologies that can be used in the development of dairy products and the evaluation of cons…

Worst Doubt

Immortal Pain

Pauline Engel

Decision Context in Mobile Retail Finance: Understanding High-Stakes Consumer Decision-Making

Smartphones have become a central interface for everyday decision-making, including investing. Neo-brokers such as Robinhood and Trade Republic allow consumers to trade anytime and anywhere, making financ…

Kenneth W. Clements, Haiyan Liu, Marc Jim M. Mariano, Eliyathamby A. Selvanathan

Short-cut Demand Elasticities and Other Convenient Approaches to Consumer Demand

This book provides answers to analysts' need to know about elasticities of demand, with a unique two-track approach. The first gives a self-contained, non-technical rendition, accessible to those with lim…

Heresy

Face Up To It! (Expanded-30th-Anniversary-Edition)

Michael J. Lewis

Theatre Of Blood (Theater des Grauens) (50th Anniversary Edition)

VI

De Praestigiis Angelorum (Limited Numbered Edition) (Clear W/ Blue Splatter Vinyl)