Consumer Behavior – alle Bücher, Seite 2

Emily Mester
American Bulk

To be American is to hoard, to collect. But what if that wasn't a bad thing? Emily Mester's American Bulk asks readers to see our national consumer obsession as more than a modern scourge-to consider cons…

lieferbar innerhalb 1-2 Wochen

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Gareth J Harvey
Applied Consumer Psychology

Use this textbook to understand the psychological underpinning of the various challenges marketers face, from packaging and advertising to store design and copywriting, and how to apply them in practice.

lieferbar ab 30.12.2025.

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Helen Bessant, Brian Dive
Human Resource Practice

Use this book to gain a thorough grounding in the key aspects of human resource management and develop the practical skills needed for a successful career in HR.

lieferbar ab 25.11.2025.

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Helen Bessant, Brian Dive
Human Resource Practice

Use this book to gain a thorough grounding in the key aspects of human resource management and develop the practical skills needed for a successful career in HR.

lieferbar ab 25.11.2025.

Buch

Torrey Podmajersky, Maya Elise Joseph-Goteiner, Kim Mats Mats
UX Skills for Business Strategy

Today's design leaders and UX professionals are faced with a growing challenge: How do you choose the right UX skills to meet critical business goals, while proving their value to stakeholders? This book …

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Luxury and the Senses

This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the lens of fashion, consumption, and new technology.

lieferbar ab 13.11.2025.

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Jon-Stephen Stansel
The 10 Principles of Effective Social Media Marketing

Understand the fundamental principles of effective social media marketing.

lieferbar ab 30.9.2025.

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Katie Hart
Neuromarketing

Develop an understanding of how the principles of neuromarketing can be applied to your everyday marketing for a competitive edge.

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Christina Garnett
Transforming Customer-Brand Relationships

Discover how to transform customer-brand relationships to build brand affinity and advocacy for long-term success.

lieferbar ab 30.9.2025.

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Zizheng Yu, Hyunsun Yoon
Social Media Marketing

Learn the theory and practice of social media marketing and social media management success with this textbook.

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Naomi Oreskes, Erik M Conway
The Big Myth

The bestselling authors of Merchants of Doubt offer a profound, startling history of one of America's most tenacious-and destructive-false ideas: the "magic of the marketplace."

lieferbar innerhalb 1-2 Wochen

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Misty L Heggeness
Swiftynomics

"Take a personal Eras tour with Swiftynomics and musically meander across the history of women in the economy, society, and family. Being a Swiftie has never been more meaningful."--Claudia Gold…

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Jo Wiltshire, Catrin Cousins
Fashion Marketing

With this undergraduate textbook, understand the general principles and practices of marketing within the world of fashion.

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Annika A Culver
Democratizing Luxury

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to …

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David Toifl
Effects of information and tacit collusion on consumer prices

The topic of asymmetric price transmission refers to the observation that increasing marginal costs lead to quicker consumer price adjustments than decreasing marginal costs. Changes in the marginal cost …

lieferbar innerhalb 2-3 Wochen

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Yaniv Navot
Marketing in the AI Era

Transform your marketing strategy and engage with customers in ways never before possible. Personalized Customer Experience is a timely primer on the basics of personalization, and how it can be applied a…

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Big Data

This book provides a roadmap for effective digital marketing by identifying consumer behavior pattern as well as ensuring better customer experience.

lieferbar innerhalb 2-3 Wochen

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Gordon M. Sayre
Automobility and the Anthropocene

This Element traces the evolution of cars from horsecars, carriages, and bicycles, and the influence of Henry Ford and Alfred P. Sloan on labor standards and consumer behaviors. As the car industry pushes…

lieferbar innerhalb 2-3 Wochen

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Gordon M. Sayre
Automobility and the Anthropocene

This Element traces the evolution of cars from horsecars, carriages, and bicycles, and the influence of Henry Ford and Alfred P. Sloan on labor standards and consumer behaviors. As the car industry pushes…

lieferbar innerhalb 2-3 Wochen

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Lukas Zimmer
Consumer Responses to Corporate Responsibility and Branding

Lukas Zimmer investigates consumer responses to corporate responsibility and branding in an international context, providing new and important insights for research and practice. He analyzes how multinati…

lieferbar innerhalb 2-3 Wochen

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