Trefferliste "Consumer Behavior" - alle Bücher

Ihre Suche nach "Consumer Behavior" (Bücher) ergab 73 Treffer.

Sustainable Water Management and Irrigation Systems

Natural Resource Management and Policy - Band 62

Globally, different regions are facing severe water shortages. Population growth, changing consumer behavior and climate change seriously affect freshwater availability. Much of the water used for convent…

lieferbar innerhalb 2-3 Wochen

Buch

Krittinee Nuttavuthisit
Mindful Consumption and Marketing

Today's marketplace is shaped by habits of excess that threaten both consumer well-being and the environment, placing overconsumption, materialism, and unsustainable business practices at the heart of con…

lieferbar ab 27.8.2026.

Buch

Torsten Tomczak, Sven Reinecke, Johanna Gollnhofer
Strategic Marketing

This textbook provides a clear and comprehensive overview of strategic marketing planning. The authors provide a systematic framework that structures the vast and complex body of marketing knowledge, maki…

lieferbar innerhalb 2-3 Wochen

Buch

An Introduction to User Experience Design

The book is structured step-by-step to mirror a typical UX design course, encompassing twelve chapters arranged into three key themes: UX Design Fundamentals, Leading UX Projects, and Forward-Facing Persp…

lieferbar ab 7.12.2026.

Buch

Tom Guarriello
The Meaning of Branded Objects

SVA Masters in Branding

Explore the psychological principles behind why people form emotional attachments to branded products. In The Meaning of Branded Objects , psychologist, professor, and branding expert Dr. Tom Guarriello r…

lieferbar in mind. 4 Wochen

Buch

Global Perspectives on AI, Ethics, and Business Economics

Contributions to Management Science

This book offers an in-depth exploration of the complex and rapidly evolving world of artificial intelligence (AI), focusing on its ethical, economic, and business dimensions. It provides a comprehensive …

lieferbar innerhalb 2-3 Wochen

Buch

Contemporary Business Research in the Islamic World

Springer Proceedings in Business and Economics

This proceedings volume presents a cutting-edge exploration of Islamic marketing, delving into the details of Muslim consumer behavior and Halal business practices, while offering invaluable strategies fo…

lieferbar innerhalb 2-3 Wochen

Buch

Asta Mikalauskien¿, Dalia ¿Treimikien¿, Ignas Mikalauskas
Climate Change and Responsible Consumption

Springer Climate

This book explores the impact of our consumption habits on the planet and how global crises can transform them. Connecting climate policy, sustainable development, and consumer behavior, it offers a clear…

lieferbar innerhalb 2-3 Wochen

Buch

Debbie Danowski
Images of Health in Food Advertising

Debbie Danowski examines the use of health halos as misleading marketing in the advertising and branding of ultra-processed foods, demonstrating the impacts of messaging on consumer behavior and the healt…

lieferbar ab 3.9.2026.

Buch

Lynne Pepall, Manzur Rashid, Peter Antonioni
Microeconomics for Dummies, 2nd U.S. Edition

Find easy-to-follow coverage of microeconomics basicsMicroeconomics For Dummies, 2nd U.S. Edition demystifies the complex world of microeconomics, offering down-to-earth explanations and real-world applic…

lieferbar innerhalb 1-2 Wochen

Buch

A Cultural History of Shopping in the Early Modern Age

A Cultural History of Shopping was aLibrary Journal Best in Reference selection for 2022.Across Europe, the Early Modern period was marked by political, religious and cultural upheaval, and saw the emerge…

lieferbar in mind. 4 Wochen

Buch

Recent Advances in Ready-to-Eat Food Technology

Ready-to-Eat (RTE) describes foods that need not be cooked, reheated, or otherwise prepared before consuming them. ***Recent Advances in Ready-to-Eat Food Technology***covers all the aspects of RTE from s…

lieferbar in mind. 4 Wochen

Buch

Martin Block, Frank Mulhern, Larry Degaris, Don Schultz
Rethinking Retail

Retailing has changed rapidly in recent years with the pandemic accelerating the long-term growth of e-commerce. Drawing on a unique data set drawn from hundreds of thousands of interviews over almost two…

lieferbar innerhalb 2-3 Wochen

Buch

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