Consumer Behavior – alle Bücher, Seite 3

Richard H Thaler, Alex Imas
The Winner's Curse

Named one of Financial Times's Best Books of 2025, that bestselling author Tim Hartford called "fun" and "nerdy in the best way"Nobel Prize winner Richard H. Thaler and rising star eco…

lieferbar innerhalb 1-2 Wochen

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Andrew Hough, Richard Vincent, Richard Brooks
AI Strategy for Sales Teams

How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?AI Strategy for Sales Teams by Andy Hough ,Richard Vincent and Richard Brooks is a practi…

lieferbar in mind. 4 Wochen

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Carey K Morewedge
Possessions

How access is replacing ownership--and changing who we are."You'll own nothing. And you'll be happy. Whatever you want you'll rent." That was the World Economic Forum's number one prediction for…

lieferbar ab 19.1.2027.

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Xavier D Clark, Richard T Craig
Unmasking Corporatized Racism in Retail

Unmasking Corporatized Racism in Retail pulls back the curtain on an industry that has long celebrated exclusivity while quietly sustaining systemic inequity.Dr. Xavier D. Clark and Dr. Richard T. Craig t…

lieferbar ab 12.11.2026.

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Eli Cook
Choose Your Own Captivity

A provocative exposé of how our attention, behavior, and desires have been co-opted by the "choice box"---a curated set of options that offer a false sense of agency while funneling us down pre-…

lieferbar ab 16.2.2027.

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Katie Hart
Neuromarketing

Develop a marketing strategy that applies neuroscience principles to improve engagement, optimize campaigns and elevate your professional impact. Neuromarketing is a practical guide for mid-career markete…

lieferbar in mind. 4 Wochen

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Steve Penfold
The Dominion of Shoppers

The Dominion of Shoppers is a concise introduction to the long history of Canadian consumption. Building on the "four Ps" of consumer history -- place, product, payment, and power -- historian S…

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Luxury and the Senses

This book explores the history of the interrelationship between the bodily senses and the world of luxury, through the lens of fashion, consumption, and new technology.

lieferbar in mind. 4 Wochen

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Oliver Sweet
The Rules That Make Us

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behavior. "Filled with illuminating case studies, this is a stimulating examination of the hi…

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Ibrahim Ibrahim, Koral Ibrahim
Culture Stores

Reimagine physical retail as a strategic growth driver in a digital-first world.Culture Stores provides a proven framework for senior executives, brand leaders and decision-makers to understand the financ…

lieferbar ab 25.8.2026.

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Richard H. Thaler
Misbehaving

(1)

Wir können nicht sicherstellen, dass die Bewertungen von solchen Verbrauchern stammen, die die Ware tatsächlich genutzt oder erworben haben.

Nobel laureate Richard H. Thaler has spent his career studying the radical notion that the central agents in the economy are humans-predictable, error-prone individuals. Misbehaving is his arresting, freq…

sofort lieferbar

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Andrew Hough, Richard Vincent, Richard Brooks
AI Strategy for Sales Teams

How can sales professionals apply AI to build trust, optimize strategy and deliver impact in a digital-first world?AI Strategy for Sales Teams by Andy Hough ,Richard Vincent and Richard Brooks is a practi…

lieferbar in mind. 4 Wochen

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J B Mackinnon
The Day the World Stops Shopping

Consuming less is our best strategy for saving the planet---but can we do it? In this thoughtful and surprisingly optimistic book, journalist J. B. MacKinnon investigates how we may achieve a world withou…

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Mike Hower
Sustainability Storytelling

Understand how to craft strategies and messages that engage different stakeholders on sustainability, avoiding greenwashing and creating compelling and compliant communication.

sofort lieferbar

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Harry Mills
Secret Sauce

This helpful resource shows you how to transform unconvincing messages into compelling copy.The new rules for persuasive messaging. When it comes to messaging, what worked in the past won't work today. Ou…

lieferbar ab 1.12.2026.

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AI Intervention in Digital and Social Marketing

Studies in Big Data

This book presents cutting-edge research and real-world applications, structured around Digital Marketing Analytics, Social Media Analytics, and Consumer Behavior Analytics. AI intervention in Digital and…

lieferbar ab 4.9.2026.

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Marketing in the Digital Age

This book presents contemporary discussions on how consumers think, decide, and act in the digital world. Through contributions from scholars across diverse marketing domains, the book explores online dec…

lieferbar innerhalb 2-3 Wochen

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Krittinee Nuttavuthisit
Mindful Consumption and Marketing

Today's marketplace is shaped by habits of excess that threaten both consumer well-being and the environment, placing overconsumption, materialism, and unsustainable business practices at the heart of con…

lieferbar ab 31.10.2026.

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Sustainable Apparel Retailing

Sustainable Textiles: Production, Processing, Manufacturing & Chemistry

This book offers a variety of cases that detail consumer behavior in the apparel industry as well as sustainable retail practices. The studies offer in-depth examination of sustainable practices within th…

lieferbar innerhalb 2-3 Wochen

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The Role of Marketing in Reshaping the Dynamic Landscape of Business

Developments in Marketing Science: Proceedings of the Academy of Marketing Science

This conference proceedings focuses on how marketing continues to evolve in response to technological innovation, sustainability imperatives, and shifting consumer expectations. Featuring full papers pres…

lieferbar innerhalb 2-3 Wochen

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