Trefferliste "Service Dominant Logic" - alle Bücher

Ihre Suche nach "Service Dominant Logic" (Bücher) ergab 3 Treffer.

Chris Miles

The Marketing of Service-Dominant Logic

¿Service-Dominant logic can be described as a mind-set for a unified understanding of the purpose and nature of organizations, markets and society. A concept that was first introduced by Vargo and Lusch i…

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EUR 170,69* Aktueller Preis: EUR 170,69

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H2H Marketing

H2H Marketing focuses on redefining the role of marketing by reorienting the mindset of decision-makers and integrating the concepts of Design Thinking, Service-Dominant Logic and Digitalization. Followin…

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EUR 106,66* Aktueller Preis: EUR 106,66

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Complexity and Emergence in Market Ecosystems

This book delves into the intricacies of transformative processes, focusing particularly on radical and disruptive changes that shape markets, social systems, organizations, cities, and service ecosystems…

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EUR 153,32* Aktueller Preis: EUR 153,32

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