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    Palgrave Studies In Marketing, Organizations And Society – all Bücher

    We could not find any exact matches to your search for "palgrave studies in marketing, organizations and society". Maybe these items match your search.

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    Ross D. Petty
    From Marking Products to Marketing Brands

    Palgrave Studies in Marketing, Organizations and Society

    This book examines the historical evolution from marking or branding products for ownership purposes to branding products in order to promote the brand itself. In the extreme, some modern brands so strong…

    deliverable within 2-3 weeks
    Buch
    Current price: EUR 51.19

    Maladaptive Consumer Behavior

    Palgrave Studies in Marketing, Organizations and Society

    This edited volume provides a marketing perspective on maladaptive consumer behavior, especially behavior with dysfunctional consequences that does not have its origins in physical addiction. It brings to…

    deliverable within 2-3 weeks
    Buch
    Current price: EUR 227.58

    Guido Grunwald, Ali Kara, John E. Spillan
    Relationship-Oriented Sustainability Marketing

    Palgrave Studies in Marketing, Organizations and Society

    This book explores sustainability marketing through the lens of stakeholder relationship-related concepts, with a particular focus on stakeholders within global value chains, relationships with the public…

    deliverable within 2-3 weeks
    Buch
    Current price: EUR 170.69
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