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Matteo Giardiello

When (Left) Populism Makes it to Government

This book is concerned with the evolution of Podemos, the election of which arguably marks one of the most notable instances of left-wing populism making it to government. As junior coalition partner in t…

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Tom Guarriello,

The Meaning of Branded Objects

Explore the psychological principles behind why people form emotional attachments to branded products. In The Meaning of Branded Objects , psychologist, professor, and branding expert Dr. Tom Guarriello r…

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