Handel Und Internationales Marketing Retailing And International Marketing – alle Bücher, LPs und CDs

Markenrecht

Beck Kurzkommentare - 13b

Zum Werk Das Standardwerk des Markenrechts hilft allen, die sich mit dem Markenrecht befassen, bei ihrer täglichen Arbeit in der Markenrechtspraxis. Der Kommentar erläutertdas Markengesetz auf der Grundla…

sofort lieferbar

Buch

Monolink

Under Darkening Skies (Lenticular Cover)

(4)

Wir können nicht sicherstellen, dass die Bewertungen von solchen Verbrauchern stammen, die die Ware tatsächlich genutzt oder erworben haben.

Under Darkening Skies - der mit Spannung erwartete zweite Longplayer des deutschen Singer-Songwriters, Produzenten und Multi-Instrumentalisten Monolink - wird am 11. Juni veröffentlicht. Monolinks zweit…

Artikel am Lager

2 LPs

Monolink

Under Darkening Skies

(4)

Wir können nicht sicherstellen, dass die Bewertungen von solchen Verbrauchern stammen, die die Ware tatsächlich genutzt oder erworben haben.

Under Darkening Skies - der mit Spannung erwartete zweite Longplayer des deutschen Singer-Songwriters, Produzenten und Multi-Instrumentalisten Monolink - wird am 11. Juni veröffentlicht. Monolinks zweit…

Artikel am Lager

CD

Mateja Bodlaj, Gregor Pfajfar
International Competitiveness and Global Markets

This book provides a systematic review of the marketing capabilities of exporting small and medium-sized enterprises (SMEs). It identifies key gaps in existing research and offers new directions for futur…

lieferbar in mind. 4 Wochen

Buch

Bridging the Past and Future: Public and Non-Profit Marketing for Post-Industrial Areas

Springer Proceedings in Business and Economics

The concept of the European City of Science intersects with public marketing in multiple dimensions. This initiative highlights the presence and essential role of scientific institutions within the design…

lieferbar ab 12.8.2026.

Buch

Marius Müller
Strategic Management of International E-Commerce Firms

Handel und Internationales Marketing Retailing and International Marketing

Introduction.- Focus and Relevance.- Literature Review and Research Gaps.- Structure and Contribution of the Studies.- Further Remarks.- Study 1: E-Commerce Firms' Geographic Scope. Roles of Intangible Re…

lieferbar innerhalb 2-3 Wochen

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Nele Jacobs
Strategic Orientations and Innovativeness of Multinational Corporations

Handel und Internationales Marketing Retailing and International Marketing

Multinational corporations (MNCs) face significant challenges in a dynamic global business environment. In times of economic hardship and increased competition, innovativeness and the demonstration of key…

lieferbar innerhalb 2-3 Wochen

Buch

Theresia Mennekes
Digital Transformation in Retail

Handel und Internationales Marketing Retailing and International Marketing

Retail is undergoing profound change, driven by digitalization, shifting consumer behavior, and recurring crises. Small and medium-sized retailers face the challenge of using limited resources to leverage…

lieferbar innerhalb 2-3 Wochen

Buch

Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

lieferbar innerhalb 2-3 Wochen

Buch

Kamilla Jones
International Fashion Marketing

Ideal for upper-level undergraduate and postgraduate students studying Fashion Marketing, Management and Merchandising, this textbook considers how fashion brands adapt their products and marketing strate…

lieferbar innerhalb 2-3 Wochen

Buch

Disruptions, Diversity, and Ethics in Marketing

As the marketing landscape continues to evolve, posing fresh challenges for both academics and practitioners, this book explores contemporary marketing issues, trends, challenges, and opportunities. Featu…

lieferbar innerhalb 2-3 Wochen

Buch

Advances in National Brand and Private Label Marketing

Springer Proceedings in Business and Economics

The 2024 International Conference on National Brand & Private Label Marketing is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers aroun…

lieferbar innerhalb 2-3 Wochen

Buch

Advances in National Brand and Private Label Marketing

The 2025 International Conference on Global Retail Brand Management is a unique academic forum to present and discuss original, rigorous, and significant contributions from researchers around the world on…

lieferbar innerhalb 2-3 Wochen

Buch

Gerrit Heinemann
Der neue Online-Handel

Dieses Buch bietet einen wissenschaftlich fundierten und zugleich praxisnahen Überblick über die aktuellen Entwicklungen und Zukunftstrends im ECommerce. Im Zentrum stehen die tiefgreifenden Veränderungen…

lieferbar ab 5.10.2026.

Buch

Carlton Melton

Where This Leads

Product Information Agitated is more than pleased to announce the long over-due return to wax (and CD) by Carlton Melton, the new album from San Franciscan / Northern Californian space-trippers is here,…

lieferbar innerhalb 2-3 Wochen

2 LPs

Mick Mahoney, Kevin Chesters
De-Strategise

BIS

Brand strategy has become unnecessarily complicated.Too many frameworks. Too many steps. Too much jargon. And too often, uncertain outcomes.The world of brand strategy needs simplifying.This book does exa…

lieferbar ab 19.11.2026.

Buch

Efe Sevin, César Jiménez-Martínez, Pablo Miño
Nation Branding in the Americas

Nation Branding in the Americas: Contested Politics and Identities provides an overview of nation branding in the Americas, an often neglected continent(s) in debates about the creation, dissemination and…

lieferbar in mind. 4 Wochen

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Idil M. Cakim
AI for Marketing

AI for Marketing: The Consumer Perspective examines the human side of AI adoption at a moment when technology is advancing faster than consumer comfort. While millions use AI to search, plan, create and m…

lieferbar ab 29.7.2026.

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Frank G. Cabano, Stefan Müller, Katja Gelbrich
Interfaith Marketing

Religious affiliation and religiosity of consumers can give rise to a differentiation of marketing strategy and marketing mix. They influence the values, habits and attitudes of consumers as well as their…

lieferbar in mind. 4 Wochen

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Kamil Lubi¿ski, Magdalena Gr¿bosz-Krawczyk
Nostalgic Branding in the Toy Industry

In recent years, there has been a clear tendency to undertake marketing initiatives that appeal to consumers' emotions, experiences, and memories. This book explores the essence of nostalgic branding by p…

lieferbar in mind. 4 Wochen

Buch

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