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The Research Contributions of Donald R. Lehmann to Marketing, Volume 2

Great Thinkers in Marketing

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors orga…

lieferbar ab 2.5.2026.

Buch

The Research Contributions of Donald R. Lehmann to Marketing, Volume 3

Great Thinkers in Marketing

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors orga…

lieferbar ab 30.4.2026.

Buch

The Research Contributions of Donald R. Lehmann to Marketing, Volume 1

The "Great Thinkers in Marketing" series highlights the significant contributions of the most influential scholars to marketing research, theory, and practice. The series and volume editors orga…

lieferbar innerhalb 2-3 Wochen

Buch

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