Customer Value – alle Bücher

Willy Schneider
Praxisleitfaden Kundenwert-Analyse/"Customer value management"

Die weit überwiegende Zahl der Marketing- und Managementkonzepte stellt die Kundenorientierung als zentralen Faktor des Unternehmenserfolges heraus. "Customer relationship management" erweitert die Perspe…

lieferbar innerhalb 2-3 Wochen

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Willy Schneider
Praxisleitfaden Kundenwert-Analyse/"Customer value management"

Die weit überwiegende Zahl der Marketing- und Managementkonzepte stellt die Kundenorientierung als zentralen Faktor des Unternehmenserfolges heraus. "Customer relationship management" erweitert …

lieferbar innerhalb 2-3 Wochen

Buch

Andreas Krämer, Thomas Burgartz, Christina Muzzu
Customer Value-centered Management

Part I: Introduction and General Conditions.- 1. The Changed Perspective: eagle eye instead of tunnel vision.- 2. Management after the coronavirus crisis: focus on a holistic approach.- 3. A better unders…

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Fred Selnes, Michael D Johnson
Customer Portfolio Management

How to create value with all the customers in a portfolio, from the stronger relationships that increase profit margins to the weaker relationships that increase scale.Which would you rather have: a small…

lieferbar innerhalb 1-2 Wochen

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Neil Bendle, Shane Wang
The Customer Asset

This book delves into the concept of customers as financial assets, explaining how firms can assess investments in customer relationships. The authors present the VARIED framework for quantifying the cust…

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Craig Legrande, Venky Lakshminarayanan
Ai-Driven Value Management

Unlock the power of generative AI to transform your enterprise B2B sales and marketing strategiesIn AI-Driven Value Management: How AI Can Help Bridge the Gap Across the Enterprise to Achieve Customer Suc…

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The Value of Work since the 18th Century

Beginning in the 18th century, a turning point in labour history as work encountered an industrialising modernity, this book explores how different forms of work have been valued up to the present day. Fo…

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John Rizzo
Creating Value

Guide to create unlimited value in any organization, supported by rich, granular company storiesDrawing from real stories of how companies relentlessly improved quality, delivery, service, and cost struct…

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Mary Wagley Copp,
Sometimes We Pray

Discover the diverse ways people around the world pray---through movement, stillness, and connection. A beautiful celebration of spirituality and human expression. A culturally rich celebration of prayer …

lieferbar ab 24.2.2026.

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Mary Wagley Copp,
Sometimes We Pray

Discover the diverse ways people around the world pray---through movement, stillness, and connection. A beautiful celebration of spirituality and human expression. A culturally rich celebration of prayer …

lieferbar ab 24.2.2026.

Buch

Gabriele Troilo
Marketing in Creative Industries

Focusing on the author's innovative framework for delivering customer value via creative experience, this vibrant, research-based textbook is ideal for modules on marketing in creative, cultural and arts …

lieferbar ab 8.1.2026.

Buch

Marco Bertini, Oded Koenigsberg, Elie Ofek
Unlocking Customer Advantage

Discover how to capitalize on what makes your business -- and its products -- truly valuable to customersIn Pay Back: Turning Customer Value into Lasting Revenue, a team of veteran business strategy thoug…

lieferbar ab 12.5.2026.

Buch

Tracey Turner,
This Is Our World Our Favorite Food

An exciting culinary journey through twenty places, exploring food and culture around the world

lieferbar innerhalb 1-2 Wochen

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Anne Wynter,
So Many Years

"With lyrical text from Anne Wynter and ... artwork from Jerome Pumphrey, this poetic picture book explains the history behind Juneteenth celebrations. [It] simultaneously acknowledges the history of…

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Buch

Dheeraj Tiwari, Monika Agarwal
Marketing NEP-INDIA

Marketing is the process of promoting, selling, and distributing a product or service to consumers. It involves understanding customer needs, creating value, and building strong relationships. Key areas o…

lieferbar innerhalb 2-3 Wochen

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