Corporate Strategy – alle Bücher

Stefan Berg
Corporate Photography

Im Bereich der Unternehmenskommunikation gibt es für die meisten Gestaltungselemente umfassende und klar formulierte Richtlinien. Diese dienen als unverzichtbares Handwerkszeug und bilden die Grundlage fü…

lieferbar ab 15.7.2026.

Buch

Stefan Ludden
Corporate Real Estate Management in Regionalbanken

Dieses Buch zeigt, wie Regionalbanken ihre Immobilien nicht nur verwalten, sondern als strategischen Hebel für Effizienz, Transformation und Legitimation steuern können. Im Fokus stehen Genossenschaftsban…

lieferbar innerhalb 2-3 Wochen

Buch

Liangfei Qiu
AI-Empowered Corporate Social Media

This book examines a critical yet under-theorized area of contemporary business: the intersection of corporate social media and artificial intelligence (AI). It constructs a dual-framework---internal affa…

lieferbar innerhalb 2-3 Wochen

Buch

Strategic Communication for Corporate Social Advocacy

Palgrave Practical Guides in Communication

This book introduces strategic communication students and professionals to essential topics and trends in corporate social advocacy (CSA). CSA refers to companies' actions that publicly declare their stan…

lieferbar innerhalb 2-3 Wochen

Buch

Dalilah A. Shemia-Goeke
People Power Strategies to Curtail Corporate Power

How can corporate power be effectively challenged when states struggle to regulate corporations, and companies wield stronger incentives and threats than citizens can exert on governments? Historically, i…

lieferbar innerhalb 2-3 Wochen

Buch

Diletta Vito
Corporate Reputation as Strategic Intangible Asset

SIDREA Series in Accounting and Business Administration

This book offers a comprehensive overview of corporate reputation, aiming to enhance understanding, management processes, and measurement methods associated with this crucial concept. By integrating persp…

lieferbar innerhalb 2-3 Wochen

Buch

Eva Friese, Markus Mayr
Von Konzernkindern zu Marktmeistern

Corporate Start-ups gelten als Hoffnungsträger für die Innovationskraft großer Unternehmen: Diese jungen Unternehmen werden von etablierten Konzernen gegründet oder gefördert, um neue Geschäftsfelder zu e…

sofort lieferbar

Buch

Oliver Schwartz
Chief Corporate Storyteller

Kommunikation ist Führung - und CEOs sind die wichtigsten Kommunikatoren ihrer Organisation. Von Unternehmenslenkern und Führungskräften werden mehr als nur strategische Entscheidungen und operative Exzel…

sofort lieferbar

Buch

Mastering the Corporate Chess Game

A playbook for decoding unspoken rules of work culture and accelerating up the corporate ladderEvery workplace operates on a set of unwritten norms that shape its internal culture. While business schools …

lieferbar innerhalb 1-2 Wochen

Buch

Vincenza Vota
Corporate Sustainability and Circular Economy

This book offers a comprehensive exploration of the evolving landscape of sustainability, corporate social responsibility (CSR), and circular economy models within the European context. It sheds new light…

lieferbar innerhalb 2-3 Wochen

Buch

Torsten Tomczak, Sven Reinecke, Johanna Gollnhofer
Strategic Marketing

This textbook provides a clear and comprehensive overview of strategic marketing planning. The authors provide a systematic framework that structures the vast and complex body of marketing knowledge, maki…

lieferbar innerhalb 2-3 Wochen

Buch

Shoshana Rosenberg
Practical AI Governance

Manage the complexity of AI in any organization with this actionable guide to operationalizing AI governance, navigating regulatory challenges and future-proofing systems.

lieferbar innerhalb 1-2 Wochen

Buch

Kok Boon Oh, Giang Hoang, John Sturdy, Sarah Shuaiqi Guo
Cybersecurity Governance

This book presents the practice of protecting systems, networks, and programs from digital attacks, aiming to ensure the confidentiality, integrity, and availability of a firm's networks, business systems…

lieferbar innerhalb 2-3 Wochen

Buch

Ogechi Adeola, Olaniyi Evans
Innovations in Circular Economy and Net Zero

This book examines how circular economy principles and net-zero strategies can drive sustainable growth in emerging markets, with a focus on Sub-Saharan Africa, Southeast Asia, and Latin America. It addre…

lieferbar ab 26.6.2026.

Buch

Daniel Murray
The Empathy Gap

A groundbreaking new handbook for business leaders who want to form stronger connections with the people they lead.In The Empathy Gap, corporate strategy and management consultant Daniel Murray delivers a…

lieferbar innerhalb 2-3 Wochen

Buch

Rod Berger
The Narrative Edge

Discover the potential of a compelling story-and how to craft one-with expert help from an experienced storytellerIn The Narrative Edge: Authentic Storytelling that Meets the Moment celebrated writer, int…

lieferbar in mind. 4 Wochen

Buch

William C. Rempel
The Gambler

The Gambler by William C. Rempel is a biography of the Malaysian businessman Lone Lok (Lim Kok Thay), heir to the Genting casino empire, and his father Lim Goh Tong, who founded it. The book traces how a …

lieferbar innerhalb 2-3 Wochen

Buch

William C. Rempel
The Gambler

The Gambler by William C. Rempel is a biography of the Malaysian businessman Lone Lok (Lim Kok Thay), heir to the Genting casino empire, and his father Lim Goh Tong, who founded it. The book traces how a …

lieferbar innerhalb 2-3 Wochen

Buch

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