Thema Marketing und Vertrieb – alle Bücher

Chris Aarons
Outbrand

Fifteen principle-based strategies that separate digital marketing leaders from algorithmic samenessWhen AI has commoditized "good enough" marketing and every competitor uses the same tools, str…

lieferbar ab 17.11.2026.

Buch

Jamie-Lee Abtar
Strategic Branding in Tourism

Learn how to apply the right strategies to enhance your travel brand's value and captivate your consumers.

lieferbar innerhalb 2-3 Wochen

Buch

Paolo Antonetti, Paul Baines, Sara Rosengren, Sophie Whitehouse
Fundamentals of Marketing

Accessible, relevant, and realistic: the complete resource for students looking for a streamlined introduction to marketing theory and practice.Based on the bestselling Marketing by Baines, Fill, Rosengre…

lieferbar in mind. 4 Wochen

Buch

Beata Bajcar, Jolanta Babiak
Cyberloafing in Organizations

Routledge Advances in Management and Business Studies

This book examines cyberloafing: employees' use of internet-enabled technologies for personal purposes during paid working time. It addresses a familiar but often misunderstood feature of contemporary wor…

lieferbar ab 28.9.2026.

Buch

Jacopo Ballerini, Stefano Bresciani
Algorithmic Dynamic Pricing from E-Commerce Vendors

SpringerBriefs in Applied Sciences and Technology

This book is a concise and integrative synthesis of the rapidly expanding literature on dynamic pricing in ecommerce. Algorithmic dynamic pricing has become a central strategic tool for brand manufacturer…

lieferbar in mind. 4 Wochen

Buch

Alison Barnes, Jonathan Males
How to be an Environmental Custodian

Routledge Research in Sustainability and Business

This practical book introduces and defines environmental custodianship: working alongside others to care for people and nature so that future generations inherit a better planet.Drawing on more than thirt…

lieferbar ab 19.11.2026.

Buch

Alison Barnes, Jonathan Males
How to be an Environmental Custodian

Routledge Research in Sustainability and Business

This practical book introduces and defines environmental custodianship: working alongside others to care for people and nature so that future generations inherit a better planet.Drawing on more than thirt…

lieferbar ab 19.11.2026.

Buch

Erwin Bauschmann
Die Prüfung der Handelsfachwirte

Prüfungsbücher für Fachwirte und Fachkaufleute

Systematisch lernen, gezielt wiederholen, erfolgreich bestehenDieses Standardwerk begleitet angehende Handelsfachwirte während ihres gesamten Lehrgangs und bereitet sie gezielt und sicher auf ihre IHK-Prü…

lieferbar innerhalb einer Woche

Buch, Sonstige Artikel

Alison Baverstock
How to Market Books

How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy.Blending theory and practice, this accessible guide highlights …

lieferbar ab 2.10.2026.

Buch

Alison Baverstock
How to Market Books

How to Market Books has established itself as the standard text on marketing for both the publishing industry and the wider creative economy.Blending theory and practice, this accessible guide highlights …

lieferbar ab 2.10.2026.

Buch

Chris Baylis
The Sponsorship Bible

Proven blueprint to master the art of sponsorships and start signing million-dollar dealsThe Sponsorship Bible: The Proven Framework for Winning Marketing Partnerships Across Any Industry shatters the mys…

lieferbar in mind. 4 Wochen

Buch

Jordan Belfort
Way of the Wolf

The real-world figure who inspired "The Wolf Of Wall Street" reveals how to use the Straight Line System in order to secure business success.

sofort lieferbar

Buch

Frank-Martin Belz, Ken Peattie, Naz Onel
Sustainability Marketing

EQUIPS THE NEXT GENERATION OF MARKETERS WITH THE CRITICAL SKILLS AND ETHICAL MINDSET TO LEAD IN A TIME OF UNPRECEDENTED CHANGESince its first publication in 2009, Sustainability Marketing has set the stan…

lieferbar in mind. 4 Wochen

Buch

Annett Bergk
Praxisleitfaden für Künstliche Intelligenz in der Unternehmenskommunikation

Künstliche Intelligenz (KI) verändert die Unternehmenskommunikation grundlegend. Doch wie lässt sich diese Technologie gezielt in der PR einsetzen? Dieses Fachbuch bietet eine praxisnahe Orientierung. Es …

lieferbar innerhalb 2-3 Wochen

Buch

Bastian Bergman
Press Play

An eye-opening look at the rapidly rising growth of gaming and the companies--including Peloton, Burberry, the New York Times, BMW, and Chipotle--that are using games to win over customers.Today's consume…

sofort lieferbar

Buch

Michael Berndt
R.I.S.K. - Der menschliche Vorteil im Zeitalter der Künstlichen Intelligenz

Über das Buch Wie Führungskräfte und Unternehmen das menschliche Potenzial nutzen, um in einer KI-getriebenen Welt zu wachsen. Der Mensch hat auch im Zeitalter von Künstlicher Intelligenz und Automatisier…

lieferbar innerhalb 2-3 Wochen

Buch

Julien Billion, Claire Doussard
Disabled Entrepreneurs

Disabled Entrepreneurs: Stories, Spaces, and Ecosystems explores the lived experiences of entrepreneurs with physical and sensory disabilities. Drawing on original qualitative research, this interdiscipli…

lieferbar in mind. 4 Wochen

Buch

Sophie Bishop
Influencer Creep

"Both a page-turner and a thorough academic study. Drawing on ethnographic research and interviews with influencers and artists, Sophie Bishop astutely and creatively combines theoretical reflection …

lieferbar in mind. 4 Wochen

Buch

Sophie Bishop
Influencer Creep

"Both a page-turner and a thorough academic study. Drawing on ethnographic research and interviews with influencers and artists, Sophie Bishop astutely and creatively combines theoretical reflection …

lieferbar in mind. 4 Wochen

Buch

Amer Bitar, John Lam
The Authenticity Formula

The Authenticity Formula draws on insights from over 60 interviews with experienced practitioners and leaders working across branding, licensing, design, entrepreneurship, and cultural leadership. The boo…

lieferbar ab 4.9.2026.

Buch

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