Data Mining For Marketing – alle Bücher

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Markus Vollmert
Google Analytics 4

Rheinwerk Computing

Mit Google Analytics 4 haben Sie die gesamte Reise Ihrer Kunden im Blick. Ob Websites, Kampagnen, Shops oder Apps - hier finden Sie die passende Lösung für Ihre Webanalyse. Egal, ob Sie bereits mit GA4 ar…

sofort lieferbar

Buch

Susan Walsh
Optimizing Sales and Marketing Data

Data quality issues are an ever-growing problem for sales and marketing. Professionals in these sectors are expected to understand, clean and categorize data, though they may not always be data profession…

lieferbar ab 31.3.2026.

Buch

Andrei P. Kirilenko
Practical Data Mining with AI for Social Scientists

This book is designed as a foundational textbook for upper-level undergraduate and graduate students from non-technical fields who want to acquire a basic understanding of data science and learn practical…

lieferbar ab 9.12.2025.

Buch

Machine Learning and Data Mining for Sports Analytics

This book constitutes the refereed proceedings of the 11th International Workshop on Machine Learning and Data Mining for Sports Analytics, MLSA 2024, held in Vilnius, Lithuania, on September 9, 2024.The …

lieferbar innerhalb 2-3 Wochen

Buch

Mohammad Reza Heidari Iman
Advanced Techniques for Assertion-Based Verification in Hardware Designs Using Data Mining Algorithms

Mohammad Reza Heidari Iman is a Postdoctoral Researcher at the TIMA Laboratory, Université Grenoble Alpes, France, starting in September 2024. He completed his Ph.D. in the Department of Computer Systems …

lieferbar innerhalb 2-3 Wochen

Buch

Joachim Hunker
Method for Combining Data Farming and Data Mining in a Logistics Assistance System for Materials Trading Networks Based on Graph Databases

To maintain the competitiveness of a materials trading network, decision-makers are confronted with a multitude of logistics tasks. Finding answers to these tasks often involves a decision-making process,…

lieferbar innerhalb 2-3 Wochen

Buch

Yannick Lingelbach
Application of Data Mining and Machine Learning Methods to Industrial Heat Treatment Processes for Hardness Prediction

This work presents a data mining framework applied to industrial heattreatment (bainitization and case hardening) aiming to optimize processes and reduce costs. The framework analyses factors such as mate…

lieferbar innerhalb 2-3 Wochen

Buch

Nasir Salari
Advanced Marketing Analytics

This textbook takes students on a comprehensive learning journey on more advanced concepts and techniques in marketing analytics, offering support to those with little to no coding experience.Advanced Mar…

lieferbar ab 31.3.2026.

Buch

Alina D Magauova, Oscar Kennis, David H Joosten
First-Party Data Activation

Take a new approach to digital marketing based on transparency, relevance, and delivering real value to your audience.First-Party Data Activation shows you how to transform general customer data into a de…

lieferbar innerhalb 1-2 Wochen

Buch

Visha Kudhail
Authentic Marketing

Marketing today is dominated by conversations about AI-how to learn it, implement it, and even how it makes our jobs more efficient. While these discussions are important, they overlook the most critical …

Erscheint bald

Buch

Ijeoma Onwumere
Principles of Marketing Analytics

This introductory textbook demystifies the complex field of marketing analytics, taking students on a journey from fundamental concepts to practical insights.Ideal for undergraduate students, beginning to…

lieferbar ab 24.2.2026.

Buch

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