Advertising Literacy – alle Bücher

Ihre Suche nach "Advertising Literacy" (Bücher) ergab 5 Treffer.

Advertising Literacy for Young Audiences in the Digital Age

This book analyzes how children and adolescents aged between 10 and 17 engage with digital advertising and highlights the importance of promoting advertising literacy to help young audiences recognize adv…

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EUR 142,37* Aktueller Preis: EUR 142,37

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Paula Pérez Sobrino, Jeannette Littlemore, Samantha Ford

Unpacking Creativity

Using evidence-based research, this book shows how to maximise the benefits of creative metaphor and metonymy in global advertising.

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EUR 41,67* Aktueller Preis: EUR 41,67

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Danielle Sarver Coombs

The Consumer Insights Handbook

A practical and accessible approach for how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings, this second edi…

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Danielle Sarver Coombs

The Consumer Insights Handbook

A practical and accessible approach for how to plan for and complete a consumer insights research project from the initial request for proposal (RFP) to the final presentation of findings, this second edi…

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Digital Literacy as a Catalyst for Critical Thinking

Media Literacies.- The Proliferation of Disinformation in the Information and Communication Age: "News Literacy" as a Framework for Critical News Reception.- Media Literacy in News from World Wa…

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EUR 164,28* Aktueller Preis: EUR 164,28

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