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Ihre Suche nach "Bernd W. Wirtz" (Bücher) ergab 2 Treffer.

Bernd W. Wirtz

Digital Business and Electronic Commerce

This textbook introduces readers to digital business from a management standpoint. It provides an overview of the foundations of digital business with basics, activities and success factors, and an analyt…

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EUR 160,00* Aktueller Preis: EUR 160,00

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Bernd W. Wirtz

Multichannel Marketing

Springer Texts in Business and Economics

Increasing customer demands and innovations in digital sales require targeted management and flexible organisation of multiple sales channels. Multi-channel marketing can be used to achieve outstanding co…

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EUR 128,00* Aktueller Preis: EUR 128,00

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