Walter R. Paczkowski: Pricing Analytics, Gebunden
Pricing Analytics
- Models and Advanced Quantitative Techniques for Product Pricing
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- Verlag:
- Taylor & Francis Ltd, 10/2026
- Einband:
- Gebunden
- Sprache:
- Englisch
- ISBN-13:
- 9781041198116
- Artikelnummer:
- 12823980
- Umfang:
- 488 Seiten
- Nummer der Auflage:
- 26002
- Ausgabe:
- 2. Auflage
- Erscheinungstermin:
- 12.10.2026
- Hinweis
-
Achtung: Artikel ist nicht in deutscher Sprache!
Weitere Ausgaben von Pricing Analytics |
Preis |
|---|---|
| Buch, Kartoniert / Broschiert, Englisch | EUR 70,58* |
Klappentext
This updated and expanded second edition has the same theme as the first: the price, the number, someone puts on a product to help consumers decide to buy that product, comes from statistically modeling data.
Five new chapters provide a wider perspective on pricing analytics to more effectively develop elasticities and pricing strategies. This book gives readers the statistical modeling tools needed to get the number to put on a product, based on economic and statistical principles and theory. It covers elasticities, methodologies for analyzing customer choices including conjoint analysis, pricing segmentation, big data and econometric models-now with improved explanations and developments. The second edition adds discussion of three important and advanced topics: simulations for testing strategies under different conditions such as scenario analysis, AI applications for elasticity estimation and dynamic pricing, and the impacts of tariffs.
A comprehensive and essential resource for analysts-economists, statisticians, or market researchers-who must estimate the optimal price for a product or service, this book is also a helpful guide for upper-level students in analytics disciplines.
