Scott McClure: Selling Your House Will Save the World, Kartoniert / Broschiert

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Selling a house is one of the largest financial transactions most people will ever make, yet homeowners are often expected to navigate it with little understanding of what actually happens behind the scenes. In Selling Your House Will Save the World, veteran real estate broker Scott McClure draws on more than twenty years of experience to explain what sellers need to know from the moment they begin considering a sale through preparation, pricing, marketing, negotiations, inspections, closing, and the many decisions that can affect the final outcome.

Using real transactions and lessons learned from hundreds of home sales, McClure takes readers inside the choices that can determine whether a seller leaves money on the table or gets the best possible result. He examines how to choose the right real estate agent, prepare a home for sale, determine its value, set the right asking price, evaluate online estimates, market and launch a listing, negotiate offers, handle inspections and repair requests, respond to price reductions, manage the emotions that can complicate a transaction, and make it successfully to closing.

Along the way, McClure challenges some of the conventional wisdom surrounding real estate. Open houses may not be what sellers think they are. More marketing does not necessarily mean better marketing. Online estimates are not the same thing as professional judgment. And an agent's job is not simply to get a transaction closed, but to counsel the seller through the decisions that matter.

Part practical guide and part behind-the-scenes look at residential real estate, Selling Your House Will Save the World gives homeowners something more valuable than a collection of selling tips: a better understanding of how the process actually works and how to make smarter decisions when their own money is on the line.