Joanne Jin Zhang: Strategic Entrepreneurship, Gebunden

Klappentext

Developing a business model that is both scalable and sustainable is fundamental to successful modern-day entrepreneurship. Grounded in up-to-date theoretical research and supported by practical guidance that students can replicate themselves, this textbook gives a holistic overview of effective business model development that is applicable across industries, geographies and both for-profit and non-profit contexts. Utilising an innovative and dynamic 'wheel' framework, the textbook takes readers through five key elements to explore when building their own business models. Each chapter promotes active learning through the inclusion of opening case studies with associated discussion questions, exercises, key takeaways and 'how-to' guides, with the option to increase depth of understanding through further readings and links to multimedia resources. Written in an accessible, student-centred voice, this book is essential reading for undergraduate, postgraduate, MBA and executive programmes in entrepreneurship, while also providing a go-to, self-guided pathway for aspiring entrepreneurs with or without business backgrounds.