Gary Bowerman: China, Tourism and Technology, Kartoniert / Broschiert

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China, Tourism and Technology examines how China's home-grown digital ecosystems and AI models are reshaping global travel, charting its rise to the world's largest travel economy and how Super Apps, AI start-ups and mega-brands, and government-backed tech strategies continue to shape tourism worldwide.

Readers will discover how China's closed-loop travel-tech networks built on powerful app platforms for booking, payments, social commerce, and livestreaming create unique consumer privileges and formidable entry barriers for global competitors. Through insider interviews, research, and case studies, the book explains how these innovations drive Chinese travel behaviors at home and abroad, and how international businesses seeking growth should respond.

This book equips travel industry professionals, policymakers, academics, and global brands to anticipate trends and seize opportunities in a rapidly evolving market as well as offering tourism students practical insights into digital ecosystems, consumer trends, and global market dynamics.