Inhaltsangabe

Section 1: Getting Started in E-Business

1. An Introduction to E-Business

2. The Law, Ethics, and Consumer Policies

3. Planning an E-Business

4. Financing and Launching an E-Business

5. Accounting and Taxes

Section 2: Operating an E-Business

6. Online Revenues and Payments

7. Products, Inventory, and Fulfillment

8. Marketing an E-Business

9. Effectively Using Search Engines

10. E-Business Customer Service

Part 3: Creating and Operating a Website

11. Equipment, Software, and Web Hosting

12. Successful Web Site Design

13. Tracking and Analyzing Customer Data

14. E-Business Security

Glossary
Credits
Index

Klappentext

You can get there

Whether you're already working in the e-business field and looking to expand your skills, or setting out on a new career path, Wiley Pathways E-Businessomeland Home will help you get there. Easy-to-read, practical, and up-to-date, this text helps you learn about e-business development and execution. It also helps you master the core competencies and skills you need to succeed when running an e-business.

With this book, you will be able to:
* Take an e-business from an idea to a working Web site, develop a business plan, and obtain funding from a variety of sources.
* Effectively use keywords and META tags to get search engines to notice your e-business, and monitor and manage search engine rankings.
* Choose ways of accepting customer payments for goods and services, an appropriate shopping cart for your website, and the right method of inventory and fulfillment.
* Work with designers to create a winning site and register the best possible name for a business.
* Understand the applicable licenses and laws for starting and running a business, including related trademark and copyright issues, and make the correct accounting- and tax-related decisions.
* Avoid online security risks and create safe online business practices, including strategies for protecting and backing up customer data.

Wiley Pathways helps you achieve your goals

The books in this series offer a coordinated curriculum for learning about business. Learn more at www. wiley. com / go / pathways.

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