Trefferliste "Strategicmarketing" - alle Bücher, CDs, LPs und mehr

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Jean-Noël Kapferer, Vincent Bastien

The Luxury Strategy

International best seller, The Luxury Strategy: Break the rules of marketing to build luxury brands, written by two of the world's leading voices on luxury, Jean-Noël Kapferer and Vincent Bastien, has now…

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EUR 45,13* Aktueller Preis: EUR 45,13

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Charles O'Dean, Paul Booth, Zach Thompson, Yannis Iliopoulos

Principles of Entrepreneurial Marketing

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments.Principles of Entrepreneurial Marketing by Paul Booth andZach Thompson is designed for undergradua…

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Charles O'Dean, Paul Booth, Zach Thompson, Yannis Iliopoulos

Principles of Entrepreneurial Marketing

Apply entrepreneurial thinking to build sustainable marketing strategies in resource-limited environments.Principles of Entrepreneurial Marketing by Paul Booth andZach Thompson is designed for undergradua…

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Young Won Park, Paul Hong

Cosmetics Marketing Strategy in the Era of the Digital Ecosystem

This book explores how cosmetics firms have made the transition to technology-enabled beauty companies to meet changing customer demands. For this purpose, the contexts of cosmetics industry growth and di…

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EUR 153,32* Aktueller Preis: EUR 153,32

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