Trefferliste "Strategic Marketing" - alle Bücher, CDs, LPs und mehr

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Nele Jacobs
Strategic Orientations and Innovativeness of Multinational Corporations

Handel und Internationales Marketing Retailing and International Marketing

Multinational corporations (MNCs) face significant challenges in a dynamic global business environment. In times of economic hardship and increased competition, innovativeness and the demonstration of key…

lieferbar innerhalb 2-3 Wochen

Buch

Jamie-Lee Abtar
Strategic Branding in Tourism

Learn how to apply the right strategies to enhance your travel brand's value and captivate your consumers.

sofort lieferbar

Buch

Hartmut Sieck
KEY ACCOUNT PLAN - Done right from the start!

Key account plans are considered indispensable and yet in many companies they are rather reluctantly filled out, ignored, inflated into a paper exercise or, on the contrary, bloated into slain documents. …

lieferbar innerhalb 2-3 Wochen

Buch

Markku Vierula
Find Your Market-Oriented Competitive Advantage

Competitive advantage is the core of a winning strategy. Still, only a few companies have a competitive advantage. This book helps a business create a competitive advantage. It replaces product- and produ…

lieferbar innerhalb 2-3 Wochen

Buch

Leeya Hendricks
The Platform Playbook

In an economy increasingly shaped by ecosystems rather than standalone firms, marketing must evolve beyond persuasion toward facilitation, collaboration, and co-creation.Offering a comprehensive roadmap f…

lieferbar innerhalb 2-3 Wochen

Buch

Rajkumar Venkatesan, Jim Lecinski
The AI Marketing Canvas

Five essential steps to take you from "zero to superhero" with AI for marketingFor marketers, the landscape is shifting underfoot. Artificial intelligence is no longer a futuristic concept but a…

lieferbar innerhalb 1-2 Wochen

Buch

Annemarie Grund,
Zeit für Wirksamkeit

Ein Appell an Deutschlands UnternehmergeistWir leben in einer Zeit, in der Probleme offensichtlicher denn je sind - und Lösungen dringender gebraucht werden. Gleichzeitig stellen sich immer mehr Menschen …

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Buch

Mark Kingsley
Brands in the Age of AI

Rockport Universal

In this trailblazing reference, distinguished professor and seasoned brand strategist Mark Kingsley expertly guides you through the complexities of AI in branding. Brands in the Age of AI is a timely surv…

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Buch

Tobias Kollmann, Simon Hensellek
Digital Business Generator

Mit dem Buch "Digital Business Generator" von Tobias Kollmann und Simon Hensellek bekommt der Leser ein praxisorientiertes Tool für den Aufbau digitaler Geschäftsmodelle in der Digitalen Wirtsch…

Erscheint bald

Buch

Umberto Lago
Global Business Model Shift

Future of Business and Finance

This book takes the readers on a profound exploration of global business transformation through the lens of the RenDanHeYi (RDHY) business model. It discusses the complexities of implementing RDHY beyond …

lieferbar innerhalb 2-3 Wochen

Buch

Deborah Saunders
Remarkable Brand Experiences

The FT Guides

In this book, you'll discover what is meant by the Branded Customer Experience, why it's so important today, some of the common hurdles in executing a brand experience strategy, compelling examples from c…

Erscheint bald

Buch

Eric Ries
The Lean Startup

Most new businesses fail. But most of those failures are preventable. "The Lean Startup" is a new approach to business that's being adopted around the world. It is changing the way companies are built and…

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Buch

Stefan Kühl
Managing Projects

The linear, goal-oriented approach to projects that is so popular in management literature is only appropriate if you are dealing with well-defined problems. For projects that address poorly defined probl…

lieferbar innerhalb 2-3 Wochen

Buch

Stefan Kühl
Developing Strategies

Hardly any other management concept is as overused as strategy, yet at the same time hardly any other concept is as vaguely defined. As a means of escaping the conceptual jumble, this monograph suggests a…

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Buch

C. Todd Lombardo, Bruce Mccarthy, Evan Ryan, Michael Connors
Product Roadmaps Relaunched

A good product roadmap is one of the most important and influential documents an organization can develop, publish, and continuously update. In fact, this one document can steer an entire organization whe…

lieferbar ab 15.6.2026.

Buch

Alex Kristine
The Orders of Success

Finding Clarity in Your Professional LifeThe systemic constellation method, originally developed by Bert Hellinger to explore family structures, is increasingly being used in the corporate domain. The met…

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Buch

Tim Reichel,
24/7 Time Management

Too busy to enjoy your life? 24 hours, 7 days a week, we muddle through life. Work, family, friends, hobbies. I bet you feel like the rest of humanity: You're pretty busy trying to get your daily life tog…

lieferbar innerhalb 2-3 Wochen

Buch

Daria Dmitrieva
The Personal Branding Book

Concise Advice

This concise book is a powerful, hands-on workshop designed to help you build a brand that is genuinely, unapologetically you. By a professional with 30 years of experience in branding, marketing, and per…

lieferbar ab 25.6.2026.

Buch

Business in a Turbulent Era, Volume I

This edited collection -- the first of a two volume work -- explores how businesses react and adapt to turbulent business environments. Compiled from the best papers presented at the 17th Annual Euromed A…

lieferbar innerhalb 2-3 Wochen

Buch

Informationen zur Lieferbarkeit bzw. zu Veröffentlichungsterminen von Artikeln beruhen auf Vorabinformationen unserer Lieferanten. Diese Termine sind ohne Gewähr und können sich jederzeit ändern.