Social Marketing – Bücher, CDs, LPs und mehr, Seite 3

Yvonne Kraus
STEPS - Die 5-Schritte-Formel für Texte, die wirken

Kennst du das? du hast eine wichtige Botschaft, aber deine Texte erreichen die Menschen nicht so, wie du es dir wünschst. Die innovative STEPS-Formel löst dieses Problem - wissenschaftlich fundiert und pr…

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Nathalie Salibian-Waltz
Social Media Recht für Dummies

Sicher unterwegs auf Insta & Co. - Schutz vor AbmahnungenSocial Media lebt von Bildern, Videos, Musik, Empfehlungen, Likes und Posts. Doch dabei gibt es rechtlich einiges zu beachten: das Urheberrecht…

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Emily Hund
The Influencer Industry

A critical history of the social media influencer's rise to global prominenceBefore there were Instagram likes, Twitter hashtags, or TikTok trends, there were bloggers who seemed to have the passion and a…

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Malcolm Gladwell
Revenge of the Tipping Point

Twenty-five years after the publication of his groundbreaking first book, Malcolm Gladwell returns with "curiosity and humor" in this New York Times bestseller that reframes the lessons of The T…

lieferbar ab 30.9.2025.

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Influencer Politics

De Gruyter Contemporary Social Sciences

Influencer Politics focuses on current discussions about the role and impact of social media influencers in the political sphere, and how the personal, political and promotional often converges in digital…

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Lydia Persaud

Let Me Show You

Lydia Persaud ist eine in Toronto geborene und aufgewachsene Soul-Künstlerin. Als Alumna des Humber-Jazz-Programms, Mitglied von OPears & Dwayne Gretzky und als Back-Up für Lee Fields & the Expressions un…

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CD

Malcolm Gladwell
Revenge of the Tipping Point

"Why is Miami--Miami? What does the heartbreaking fate of the cheetah tell us about the way we raise our children? Why do Ivy League schools care so much about sports? What is the Magic Third, and wh…

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Bridget Read
Little Bosses Everywhere

"A groundbreaking work of history and reportage that unveils the stranger-than-fiction world of multilevel marketing, from the shadowy cabals at the top to the strivers at the bottom, whose deferred …

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Marcus Collins
For the Culture

In this illuminating book, the architect of some of the most famous ad campaigns of the last decade reveals how our perspective can be influenced by culture.In For the Culture , Marcus Collins argues that…

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Lydia Persaud

Let Me Show You

Lydia Persaud ist eine in Toronto geborene und aufgewachsene Soul-Künstlerin. Als Alumna des Humber-Jazz-Programms, Mitglied von OPears & Dwayne Gretzky und als Back-Up für Lee Fields & the Expressions un…

lieferbar in mind. 4 Wochen

LP

Sophie Bishop
Influencer Creep

"Both a page-turner and a thorough academic study. Drawing on ethnographic research and interviews with influencers and artists, Sophie Bishop astutely and creatively combines theoretical reflection …

lieferbar ab 28.10.2025.

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Katie Hart
Neuromarketing

Marketers are operating in an increasingly competitive environment, so it's more important than ever to know all the tips and tricks to make your marketing succeed. Neuromarketing creates exciting opportu…

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Oliver Sweet
The Rules That Make Us

A business anthropologist reveals how cultural intelligence is the essential tool for understanding human behaviorWhy do people do what we do? To answer this question, many of us turn to psychology. But i…

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Annika A Culver
Democratizing Luxury

Democratizing Luxury explores the interplay between advertising and consumption in modern Japan by investigating how Japanese companies at key historical moments assigned value, or "luxury," to …

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Steve J Martin
Influence at Work

"To be successful at work you also need to be influential at work. And to be influential requires an understanding of how the rules of influence work. Not just those mandated by logic, economics, and…

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Regina Luttrell
Social Media

Reflecting the latest technological innovations and challenges of the social media landscape, the fifth edition of Social Media: How to Engage, Share, and Connect helps students build success in integrate…

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Kim Walden
A Transmedia Archaeology of Film Promotion Online

At a time when more films are released annually than there are days in the year, films must compete for audience attention. As a result, promotional budgets have risen exponentially with online becoming t…

lieferbar ab 1.10.2025.

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Murray Carpenter
Sweet and Deadly

How Coca-Cola makes Americans sick---and makes sure we don't know it.If we knew that Coca-Cola was among the deadliest products in our diet, would we continue drinking it in such great quantities? The Coc…

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Elizabeth Nyamayaro
Human Skills

Transform your professional and personal relationships with this essential guide to instant connection, effective communication, emotional awareness, and conflict resolution.

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Matt Britton
Generation AI

Praise for Generation AI"With fascinating insight, Matt reveals how AI's first native generation will catalyze unprecedented change. His analysis illuminates the path forward in this transformative a…

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